2023
Persons of the Year: Chris Murphy, Santa Cruz Warriors
Business of the Year: Joby Aviation, Inc.
Organization of the Year: Pajaro Valley Healthcare District & Pajaro Valley Healthcare District Project
Small Business - Startup of the Year: Lookout Santa Cruz
Legacy Achievement Award: Chris Maffia, Santa Cruz County Bank (Retired)
2022
Persons of the Year: Bonnie Lipscomb, Director of the City of Santa Cruz Economic Development Department
Businesses of the Year: 1st Capital Bank, Bay Federal Credit Union, Santa Cruz Community Credit Union, Santa Cruz County Bank
Organization of the Year: Dientes Community Dental Care
Legacy Achievement Award: Willy Elliott-McCrea, Chief Executive Officer, Second Harvest Food Bank of Santa Cruz County
2021
Persons of the Year: Susan True, Chief Deputy Chris Clark and Fire Chief Ian Larkin
Business of the Year: Dignity Health/Dominican Hospital, Kaiser Permanente, Sutter Health/PAMF
Organization of the Year: Santa Cruz County Fairgrounds / Fairgrounds Foundation / AgHistory Project
Legacy Achievement Award: Gail Pellerin
2019
Woman of the Year: Martine Watkins
Men of the Year: Frank Bien and Lloyd Tabb
Business of the Year: Dream Inn
Organization of the Year: Monterey Bay Community Power
Legacy Achievement Award: Cynthia Mathews
2018
Man of the Year: Duf Fischer, Santa Cruz County Chamber of Commerce
Woman of the Year: Carrie Birkhofer, Bay Federal Credit Union
Business of the Year: Santa Cruz County Bank
Organization of the Year: The Downtown Streets Team
Lifetime Achievement: Dan Haifley and Gary Griggs
2017
Man of the Year: Rene Schlaepfer, Twin Lakes Church
Woman of the Year: Nina Simon, Santa Cruz Museum of Art & History
Business of the Year: Plantronics
Organization of the Year: Second Harvest Food Bank
Lifetime Achievement: Lance, Linares
2016
Man of the Year: Charles Eadie, Eadie Consultants
Woman of the Year: Teresa Thomae, Small Business Development Center
Business of the Year: Santa Cruz Warriors
Entrepreneur of the Year: Calliope Waterworks
Organization of the Year: Santa Cruz Shakespeare
Lifetime Achievement: Sam Farr, Former Congressman
PHOTOS/VIDEOS
2015
Man of the Year: Dr. Larry deGhetaldi, Sutter Health/Palo Alto Medical Foundation Santa Cruz
Woman of the Year: Mary Lou Goeke, United Way of Santa Cruz
Lifetime Achievement: Bob Lee, Santa Cruz County District Attorney
Organization of the Year: University of California Santa Cruz
Business of the Year: Shadowbrook Restaurant
Entrepreneur of the Year: Jacob Martinez, Digital Nest
2014
Man of the Year: Erik Johnson, Erik's DeliCafe
Woman of the Year: Martina O'Sullivan, Dignity Health Dominican Hospital
Business of the Year: The Glass Jar featuring Kendra Baker and Zach Davis
Organization of the Year: Santa Cruz County Farm Bureau
Entrepreneur of the Year: Lloyd Tabb-- Looker
Lifetime Achievement:: Neal Coonerty
2013
Man of Year: David Haussler
Woman of the Year: Laura Brown
Business of the Year: Ow Family Properties
Organization of the Year: City of Santa Cruz Police Department
Entrepreneurs of the Year: Jeremy Neuner, Ryan Coonerty, and Caleb Baskin, NextSpace
Lifetime Achievement: Jack O’Neill
2012
Man of the Year: Peter Prindle
Woman of the Year: Donna Murphy
Business of the Year: Cruzio Internet
Organization of the Year: The Tannery Arts Center Project
Entrepreneur of the Year: Five3 Genomics
Lifetime Achievement Award: Bruce Woolpert
2011
Man of the Year: Michael J. Paul
Woman of the Year: Cathy Schlumbrecht
Business of the Year: Barry Swenson Builder
Organization of the Year: Sutter Maternity and Surgery Center
Lifetime Achievement Award: Geoffrey Dunn
2010
Man of the Year: Howard Sherer
Woman of the Year: Virginia Johnson
Business of the Year: Bay Federal Credit Union
Organization of the Year: Dominican Hospital
2009
Men of the Year: John Sisk and Ken Whiting
Woman of the Year: Hillary Bryant
Business of the Year: Sun Shops
Organization of the Year: Santa Cruz Neighbors
2008
Man of the Year: Michael Bethke
Woman of the Year: Linda Burroughs
Business of the Year: Redtree Properties
Organization of the Year: UCSC / City of Santa Cruz
2007
Man of the Year: Larry Pearson
Woman of the Year: Lori Butterworth/Devin Dobbs
Business of the Year: Lifespan
Organization of the Year: Cabrillo Foundation
2006
Man of the Year: Neal Coonerty
Woman of the Year: Annie Morhauser
Business of the Year: Good Times
Organization of the Year: Cabrillo Festival of Contemporary Music
Volunteer of the Year: Kathleen Middleton
2005
Man of the Year: Rowland Rebele
Woman of the Year: Lorette Wood
Business of the Year: Ocean-Honda Chevrolet
Organization of the Year: Central Coast Small Business
Lifetime Achievement Award: David Regan
2004
Man of the Year: Ken Kannappan
Woman of the Year: Colleen Cosby
Business of the Year: Comerica
Organization of the Year: Santa Cruz Community Counseling
2003
Man of the Year: Harvey Nickelson
Woman of the Year: Sister Julie Hyer
Business of the Year: Equitex Financial
Organization of the Year: Omega Nu
Volunteer of the Year: Annette McGarity
2002
Man of the Year: Roy Nelson
Woman of the Year: Maggie Ivy
Business of the Year: Seaside Company
Organization of the Year: SC Sunrise Rotary
Volunteer of the Year: Annette McGarity
2001
Man of the Year: Norm Lezin
Woman of the Year: Peggy Dolgenes
Business of the Year: Graniterock
Organization of the Year: SC Fire Department
2000
Man of the Year: John Hurd
Woman of the Year: Cynthia Mathews
Business of the Year: Big Creek Lumber
Organization of the Year: Skills Center
1999
Man of the Year: Robert Stephens
Woman of the Year: Julie Packard
Business of the Year: O'Neill
Organization of the Year: Santa Cruz Police Department
1998
Man of the Year: Scott Kennedy
Woman of the Year: MRC Greenwood
Business of the Year: Channel 46
Organization of the Year: SC County Symphony
1997
Man of the Year: Bruce McPherson
Woman of the Year: Hulda Hoover McClean
Business of the Year: System Studies
Organization of the Year: Delta School
1996
Man of the Year: Bob Scrivener
Woman of the Year: Linda Steinau
Business of the Year: Barry Swenson
Organization of the Year: SC Rotary
1995
Man of the Year: Dick Wilson
Woman of the Year: Karen Gillette
Business of the Year: Santa Cruz Sentinel
Organization of the Year: Downtown Association
1994
Man of the Year: Tony Hill
Woman of the Year: Carol Canaris
Business of the Year: New Leaf Markets
Organization of the Year: Barrios Unidos
1993
Man of the Year: Harvey Nichelson
Woman of the Year: Esther Bradley-Delgado
Business of the Year: Coast Commercial Bank
Organization of the Year: Shakespeare Santa Cruz
1992
Man of the Year: John Lisher
Woman of the Year: Ceil Cirillo
Business of the Year: UA Cable
Organization of the Year: Goodwill
1991
Man of the Year: Ted Whiting III
Woman of the Year: Bonnie Burns
Business of the Year: Habers
Organization of the Year: United Way
1990
Man of the Year: Jim Pepper
Woman of the Year: Harriet Deck
Business of the Year: Zoccoli's
Organization of the Year: Community Foundation
1989
Man of the Year: Ron Rhodes
Woman of the Year: Judy Primavera
Business of the Year: Seaside Company
Organization of the Year: Cultural Council
1988
Man of the Year: Norman Lezin
Woman of the Year: Margaret Lezin
1987
Man of the Year: George Ow Jr&Sr
Woman of the Year: Betty Elward
1986
Man of the Year: Reece Davis
Woman of the Year: Karen Sinsheimer
1985
Man of the Year: Jack Baskin
Woman of the Year: Elena Baskin
1984
Organization of the Year: Omega Nu
1983
Man of the Year: Spiro Mellis
Woman of the Year: Judy Sadlier
1982
Man of the Year: Al Castagnola
Woman of the Year: Harriet Mainis
1981
Man of the Year: Ralph Bargetto
Woman of the Year: Colette Murray
1980
Man of the Year: Lionel Stolorr
Woman of the Year: Ann Leonard
1979
Man of the Year: Frank Gallagher
Woman of the Year: Lorette Wood
1978
Man of the Year: Harvey West
Woman of the Year: Katherine (Kay) Dillon
1977
Man of the Year: James E. Hammond
Woman of the Year: Evelyn Morris
1976
Man of the Year: Donald L. Grunsky
Woman of the Year: Renie Leaman
1975
Man of the Year: Marshall Cheney
Woman of the Year: Kristina Maillard
1974
Man of the Year: James H. Hammond
Woman of the Year: Miss Annie McCaskill
1973
Man of the Year: Dr. Robert E. Swenson
Woman of the Year: Mrs. Yolanda Dybdahl
1972
Man of the Year: Dr. Carl Nelson
Woman of the Year: Mrs. Phil (Kay) Harry
1971
Man of the Year: Keith Shaffer
Woman of the Year: Mayor Lorette Wood
1970
Man of the Year: Davenport Volunteer Fire Department
Woman of the Year: Mrs. Lewis "Peg" Nelson"
1969
Man of the Year: Sam Leask
Woman of the Year: Mrs. Thomas Schnoor
1968
Man of the Year: Norman Walters
Woman of the Year: Kathryn Merriam
1967
Man of the Year: RADM Robert E. Ward (retired)
Woman of the Year: Mrs. Lela Swasey
1966
Man of the Year: Kenneth Wenzel
Woman of the Year: Mrs. Alice Earl Wilder
1965
Man of the Year: Chuck Abbott
Woman of the Year: Mrs. Chuck Abbott
1964
Man of the Year: Ernest W. Dillon
Woman of the Year: Ada Jane Leamy
1963
Man of the Year: C. E. "Doc" Fehliman
Woman of the Year: Mrs. Margaret C. Franks
1962
Man of the Year: Ernest Damkroger
Woman of the Year: Mrs. Sam McNeely
1961
Man of the Year: Louis L. Haber
Woman of the Year: Mrs. Charles Brunjes
1960
Man of the Year: Gordon Sinclair
Woman of the Year: Miss Rita Mattei
1959
Man of the Year: Fred McPherson Jr.
Woman of the Year: Major Matilda Dedrick
1958
Men of the Year: Carl Conelly & Worth Brown
Persons of the Year: Chris Murphy, Santa Cruz Warriors
Business of the Year: Joby Aviation, Inc.
Organization of the Year: Pajaro Valley Healthcare District & Pajaro Valley Healthcare District Project
Small Business - Startup of the Year: Lookout Santa Cruz
Legacy Achievement Award: Chris Maffia, Santa Cruz County Bank (Retired)
2022
Persons of the Year: Bonnie Lipscomb, Director of the City of Santa Cruz Economic Development Department
Businesses of the Year: 1st Capital Bank, Bay Federal Credit Union, Santa Cruz Community Credit Union, Santa Cruz County Bank
Organization of the Year: Dientes Community Dental Care
Legacy Achievement Award: Willy Elliott-McCrea, Chief Executive Officer, Second Harvest Food Bank of Santa Cruz County
2021
Persons of the Year: Susan True, Chief Deputy Chris Clark and Fire Chief Ian Larkin
Business of the Year: Dignity Health/Dominican Hospital, Kaiser Permanente, Sutter Health/PAMF
Organization of the Year: Santa Cruz County Fairgrounds / Fairgrounds Foundation / AgHistory Project
Legacy Achievement Award: Gail Pellerin
2019
Woman of the Year: Martine Watkins
Men of the Year: Frank Bien and Lloyd Tabb
Business of the Year: Dream Inn
Organization of the Year: Monterey Bay Community Power
Legacy Achievement Award: Cynthia Mathews
2018
Man of the Year: Duf Fischer, Santa Cruz County Chamber of Commerce
Woman of the Year: Carrie Birkhofer, Bay Federal Credit Union
Business of the Year: Santa Cruz County Bank
Organization of the Year: The Downtown Streets Team
Lifetime Achievement: Dan Haifley and Gary Griggs
2017
Man of the Year: Rene Schlaepfer, Twin Lakes Church
Woman of the Year: Nina Simon, Santa Cruz Museum of Art & History
Business of the Year: Plantronics
Organization of the Year: Second Harvest Food Bank
Lifetime Achievement: Lance, Linares
2016
Man of the Year: Charles Eadie, Eadie Consultants
Woman of the Year: Teresa Thomae, Small Business Development Center
Business of the Year: Santa Cruz Warriors
Entrepreneur of the Year: Calliope Waterworks
Organization of the Year: Santa Cruz Shakespeare
Lifetime Achievement: Sam Farr, Former Congressman
PHOTOS/VIDEOS
2015
Man of the Year: Dr. Larry deGhetaldi, Sutter Health/Palo Alto Medical Foundation Santa Cruz
Woman of the Year: Mary Lou Goeke, United Way of Santa Cruz
Lifetime Achievement: Bob Lee, Santa Cruz County District Attorney
Organization of the Year: University of California Santa Cruz
Business of the Year: Shadowbrook Restaurant
Entrepreneur of the Year: Jacob Martinez, Digital Nest
2014
Man of the Year: Erik Johnson, Erik's DeliCafe
Woman of the Year: Martina O'Sullivan, Dignity Health Dominican Hospital
Business of the Year: The Glass Jar featuring Kendra Baker and Zach Davis
Organization of the Year: Santa Cruz County Farm Bureau
Entrepreneur of the Year: Lloyd Tabb-- Looker
Lifetime Achievement:: Neal Coonerty
2013
Man of Year: David Haussler
Woman of the Year: Laura Brown
Business of the Year: Ow Family Properties
Organization of the Year: City of Santa Cruz Police Department
Entrepreneurs of the Year: Jeremy Neuner, Ryan Coonerty, and Caleb Baskin, NextSpace
Lifetime Achievement: Jack O’Neill
2012
Man of the Year: Peter Prindle
Woman of the Year: Donna Murphy
Business of the Year: Cruzio Internet
Organization of the Year: The Tannery Arts Center Project
Entrepreneur of the Year: Five3 Genomics
Lifetime Achievement Award: Bruce Woolpert
2011
Man of the Year: Michael J. Paul
Woman of the Year: Cathy Schlumbrecht
Business of the Year: Barry Swenson Builder
Organization of the Year: Sutter Maternity and Surgery Center
Lifetime Achievement Award: Geoffrey Dunn
2010
Man of the Year: Howard Sherer
Woman of the Year: Virginia Johnson
Business of the Year: Bay Federal Credit Union
Organization of the Year: Dominican Hospital
2009
Men of the Year: John Sisk and Ken Whiting
Woman of the Year: Hillary Bryant
Business of the Year: Sun Shops
Organization of the Year: Santa Cruz Neighbors
2008
Man of the Year: Michael Bethke
Woman of the Year: Linda Burroughs
Business of the Year: Redtree Properties
Organization of the Year: UCSC / City of Santa Cruz
2007
Man of the Year: Larry Pearson
Woman of the Year: Lori Butterworth/Devin Dobbs
Business of the Year: Lifespan
Organization of the Year: Cabrillo Foundation
2006
Man of the Year: Neal Coonerty
Woman of the Year: Annie Morhauser
Business of the Year: Good Times
Organization of the Year: Cabrillo Festival of Contemporary Music
Volunteer of the Year: Kathleen Middleton
2005
Man of the Year: Rowland Rebele
Woman of the Year: Lorette Wood
Business of the Year: Ocean-Honda Chevrolet
Organization of the Year: Central Coast Small Business
Lifetime Achievement Award: David Regan
2004
Man of the Year: Ken Kannappan
Woman of the Year: Colleen Cosby
Business of the Year: Comerica
Organization of the Year: Santa Cruz Community Counseling
2003
Man of the Year: Harvey Nickelson
Woman of the Year: Sister Julie Hyer
Business of the Year: Equitex Financial
Organization of the Year: Omega Nu
Volunteer of the Year: Annette McGarity
2002
Man of the Year: Roy Nelson
Woman of the Year: Maggie Ivy
Business of the Year: Seaside Company
Organization of the Year: SC Sunrise Rotary
Volunteer of the Year: Annette McGarity
2001
Man of the Year: Norm Lezin
Woman of the Year: Peggy Dolgenes
Business of the Year: Graniterock
Organization of the Year: SC Fire Department
2000
Man of the Year: John Hurd
Woman of the Year: Cynthia Mathews
Business of the Year: Big Creek Lumber
Organization of the Year: Skills Center
1999
Man of the Year: Robert Stephens
Woman of the Year: Julie Packard
Business of the Year: O'Neill
Organization of the Year: Santa Cruz Police Department
1998
Man of the Year: Scott Kennedy
Woman of the Year: MRC Greenwood
Business of the Year: Channel 46
Organization of the Year: SC County Symphony
1997
Man of the Year: Bruce McPherson
Woman of the Year: Hulda Hoover McClean
Business of the Year: System Studies
Organization of the Year: Delta School
1996
Man of the Year: Bob Scrivener
Woman of the Year: Linda Steinau
Business of the Year: Barry Swenson
Organization of the Year: SC Rotary
1995
Man of the Year: Dick Wilson
Woman of the Year: Karen Gillette
Business of the Year: Santa Cruz Sentinel
Organization of the Year: Downtown Association
1994
Man of the Year: Tony Hill
Woman of the Year: Carol Canaris
Business of the Year: New Leaf Markets
Organization of the Year: Barrios Unidos
1993
Man of the Year: Harvey Nichelson
Woman of the Year: Esther Bradley-Delgado
Business of the Year: Coast Commercial Bank
Organization of the Year: Shakespeare Santa Cruz
1992
Man of the Year: John Lisher
Woman of the Year: Ceil Cirillo
Business of the Year: UA Cable
Organization of the Year: Goodwill
1991
Man of the Year: Ted Whiting III
Woman of the Year: Bonnie Burns
Business of the Year: Habers
Organization of the Year: United Way
1990
Man of the Year: Jim Pepper
Woman of the Year: Harriet Deck
Business of the Year: Zoccoli's
Organization of the Year: Community Foundation
1989
Man of the Year: Ron Rhodes
Woman of the Year: Judy Primavera
Business of the Year: Seaside Company
Organization of the Year: Cultural Council
1988
Man of the Year: Norman Lezin
Woman of the Year: Margaret Lezin
1987
Man of the Year: George Ow Jr&Sr
Woman of the Year: Betty Elward
1986
Man of the Year: Reece Davis
Woman of the Year: Karen Sinsheimer
1985
Man of the Year: Jack Baskin
Woman of the Year: Elena Baskin
1984
Organization of the Year: Omega Nu
1983
Man of the Year: Spiro Mellis
Woman of the Year: Judy Sadlier
1982
Man of the Year: Al Castagnola
Woman of the Year: Harriet Mainis
1981
Man of the Year: Ralph Bargetto
Woman of the Year: Colette Murray
1980
Man of the Year: Lionel Stolorr
Woman of the Year: Ann Leonard
1979
Man of the Year: Frank Gallagher
Woman of the Year: Lorette Wood
1978
Man of the Year: Harvey West
Woman of the Year: Katherine (Kay) Dillon
1977
Man of the Year: James E. Hammond
Woman of the Year: Evelyn Morris
1976
Man of the Year: Donald L. Grunsky
Woman of the Year: Renie Leaman
1975
Man of the Year: Marshall Cheney
Woman of the Year: Kristina Maillard
1974
Man of the Year: James H. Hammond
Woman of the Year: Miss Annie McCaskill
1973
Man of the Year: Dr. Robert E. Swenson
Woman of the Year: Mrs. Yolanda Dybdahl
1972
Man of the Year: Dr. Carl Nelson
Woman of the Year: Mrs. Phil (Kay) Harry
1971
Man of the Year: Keith Shaffer
Woman of the Year: Mayor Lorette Wood
1970
Man of the Year: Davenport Volunteer Fire Department
Woman of the Year: Mrs. Lewis "Peg" Nelson"
1969
Man of the Year: Sam Leask
Woman of the Year: Mrs. Thomas Schnoor
1968
Man of the Year: Norman Walters
Woman of the Year: Kathryn Merriam
1967
Man of the Year: RADM Robert E. Ward (retired)
Woman of the Year: Mrs. Lela Swasey
1966
Man of the Year: Kenneth Wenzel
Woman of the Year: Mrs. Alice Earl Wilder
1965
Man of the Year: Chuck Abbott
Woman of the Year: Mrs. Chuck Abbott
1964
Man of the Year: Ernest W. Dillon
Woman of the Year: Ada Jane Leamy
1963
Man of the Year: C. E. "Doc" Fehliman
Woman of the Year: Mrs. Margaret C. Franks
1962
Man of the Year: Ernest Damkroger
Woman of the Year: Mrs. Sam McNeely
1961
Man of the Year: Louis L. Haber
Woman of the Year: Mrs. Charles Brunjes
1960
Man of the Year: Gordon Sinclair
Woman of the Year: Miss Rita Mattei
1959
Man of the Year: Fred McPherson Jr.
Woman of the Year: Major Matilda Dedrick
1958
Men of the Year: Carl Conelly & Worth Brown