Santa Cruz County Chamber of Commerce Board of Directors
2023 Executive Committee
Dan Smart, Board Chair
Director of Sales and Marketing, Dream Inn Santa Cruz
Dan Smart, director of sales and marketing for Dream Inn Santa Cruz, is a seasoned hotelier with international sales experience. Smart leads the sales and marketing teams in expanding leisure and group markets to keep pace with Santa Cruz’s growing exposure.
Prior to joining Dream Inn, Smart spent seven years with the international tour operator, Collette Vacations, as the national account manager. Smart traveled worldwide and visited more than 25 countries. It was through these global experiences that Smart developed his passion for sales, marketing and tourism.
Smart began his career in hospitality and tourism in 2005 at Casa Munras Hotel in Monterey, where he progressed within the hotel for more than four years, gaining experience working at the front desk and later as the director of sales.
Smart is a California native from Lake Arrowhead and attended Cal State Monterey Bay. His passions include surfing, traveling, working on his house and 1966 ford and spending time with family, including his two young daughters.
Director of Sales and Marketing, Dream Inn Santa Cruz
Dan Smart, director of sales and marketing for Dream Inn Santa Cruz, is a seasoned hotelier with international sales experience. Smart leads the sales and marketing teams in expanding leisure and group markets to keep pace with Santa Cruz’s growing exposure.
Prior to joining Dream Inn, Smart spent seven years with the international tour operator, Collette Vacations, as the national account manager. Smart traveled worldwide and visited more than 25 countries. It was through these global experiences that Smart developed his passion for sales, marketing and tourism.
Smart began his career in hospitality and tourism in 2005 at Casa Munras Hotel in Monterey, where he progressed within the hotel for more than four years, gaining experience working at the front desk and later as the director of sales.
Smart is a California native from Lake Arrowhead and attended Cal State Monterey Bay. His passions include surfing, traveling, working on his house and 1966 ford and spending time with family, including his two young daughters.
Bonnie Lipscomb, Board Vice-Chair
Economic Development Director, City of Santa Cruz
Bonnie Lipscomb is the Economic Director for the City of Santa Cruz and the Executive Director of the Successor Agency (former Redevelopment Agency). She has been with the City of Santa Cruz since 2007. Bonnie has 20 years’ experience in economic development and community development, including 17 years in local government working on public/private development projects; most notably in Santa Cruz including the Warriors’ Arena, the Tannery Arts Center, the Monterey Bay National Marine Sanctuary Exploration Center, and the Riverwalk Apartments.
Bonnie is a founding board member of Santa Cruz Works and the Project for Entrepreneurship with the University of California, Santa Cruz. Bonnie is currently also a board member of the Bay Area Development Company, a CDC licensed and regulated 504 lender. Within the last ten years, Bonnie has also served in the capacity as a board member of the Santa Cruz Chamber of Commerce, past board member and Vice President of Pacific Collegiate School, and board member of the Pacific Collegiate School Foundation. Bonnie has an undergraduate degree from Tulane University and a master’s degree in environmental policy and administration from the University of Michigan.
Economic Development Director, City of Santa Cruz
Bonnie Lipscomb is the Economic Director for the City of Santa Cruz and the Executive Director of the Successor Agency (former Redevelopment Agency). She has been with the City of Santa Cruz since 2007. Bonnie has 20 years’ experience in economic development and community development, including 17 years in local government working on public/private development projects; most notably in Santa Cruz including the Warriors’ Arena, the Tannery Arts Center, the Monterey Bay National Marine Sanctuary Exploration Center, and the Riverwalk Apartments.
Bonnie is a founding board member of Santa Cruz Works and the Project for Entrepreneurship with the University of California, Santa Cruz. Bonnie is currently also a board member of the Bay Area Development Company, a CDC licensed and regulated 504 lender. Within the last ten years, Bonnie has also served in the capacity as a board member of the Santa Cruz Chamber of Commerce, past board member and Vice President of Pacific Collegiate School, and board member of the Pacific Collegiate School Foundation. Bonnie has an undergraduate degree from Tulane University and a master’s degree in environmental policy and administration from the University of Michigan.
Jeff Daneff, Executive Finance Chair
VP of Finance & Chief Financial Officer, Dominican Hospital Santa Cruz and Sequoia Hospital
Jeff Daneff is the VP of Finance & Chief Financial Officer for Dominican Hospital in Santa Cruz and Sequoia Hospital in Redwood City; both Dignity Health Bay Area Markets. He began his healthcare career with CHI Health in Omaha, Nebraska and later held CFO roles in Arizona and Indiana with Healthcare Corporations of American (HCA) and Community Health Systems (CHS). Prior to working in the healthcare industry, Jeff worked as a Senior Credit Risk Analyst with TD Ameritrade.
A native of Omaha, Nebraska, Daneff earned his Bachelor’s degree from Creighton University studying Finance and Economics and where he was a member of the Creighton Baseball team. At Creighton, he also went on to receive his Master of Business Administration (MBA) and Master of Business Intelligence and Analytics (MS-BIA) degrees; while earning Beta Gamma Sigma honors. Currently, he’s enrolled in a Master of Public Health (MPH) program at The George Washington University.
When not at the hospital, Jeff is involved in the community as well; having been recently honored as a recipient of Northwest Indiana’s 20 under 40 award for outstanding professionals. Prior to joining Dignity Health, Jeff served as a board member for the United Way of Porter County, Valparaiso Parks Association, National Alopecia Areata Foundation, and as a finance committee member of the Indiana Hospital Association. Currently, he's serving as a Course Facilitator for the University of Arizona's Mini-MBA program and as a course design consultant for the MBA program at Northern Arizona University.
Jeff lives in Santa Cruz with his wife Amy, two children Ro and Cal, and dog Bisbee.
VP of Finance & Chief Financial Officer, Dominican Hospital Santa Cruz and Sequoia Hospital
Jeff Daneff is the VP of Finance & Chief Financial Officer for Dominican Hospital in Santa Cruz and Sequoia Hospital in Redwood City; both Dignity Health Bay Area Markets. He began his healthcare career with CHI Health in Omaha, Nebraska and later held CFO roles in Arizona and Indiana with Healthcare Corporations of American (HCA) and Community Health Systems (CHS). Prior to working in the healthcare industry, Jeff worked as a Senior Credit Risk Analyst with TD Ameritrade.
A native of Omaha, Nebraska, Daneff earned his Bachelor’s degree from Creighton University studying Finance and Economics and where he was a member of the Creighton Baseball team. At Creighton, he also went on to receive his Master of Business Administration (MBA) and Master of Business Intelligence and Analytics (MS-BIA) degrees; while earning Beta Gamma Sigma honors. Currently, he’s enrolled in a Master of Public Health (MPH) program at The George Washington University.
When not at the hospital, Jeff is involved in the community as well; having been recently honored as a recipient of Northwest Indiana’s 20 under 40 award for outstanding professionals. Prior to joining Dignity Health, Jeff served as a board member for the United Way of Porter County, Valparaiso Parks Association, National Alopecia Areata Foundation, and as a finance committee member of the Indiana Hospital Association. Currently, he's serving as a Course Facilitator for the University of Arizona's Mini-MBA program and as a course design consultant for the MBA program at Northern Arizona University.
Jeff lives in Santa Cruz with his wife Amy, two children Ro and Cal, and dog Bisbee.
Duf Fischer, Ex-Officio, Ambassador Chair
Chamber Consultant and Past President of Santa Cruz Area Chamber of Commerce
Graduate of UC Santa Barbara with degree in economics and accounting. Served in the U.S. Army 8 years. Co-Founded F & M Engineering Construction, Inc. Owner, Partner, President, Executive V.P. of many travel organizations. Community Service: President Santa Cruz Jaycees, President Santa Cruz Area Chamber of Commerce, President Miss California Scholarship Pageant, Chairman Santa Cruz City Planning Commision, Chairman Animal Protection Institute, Chairman Advisory Board, Coast Commercial Bank, Chairman Board of Directors, Family Service Association, Board Director, Rotary Club of Santa Cruz, Served as political advanceman for Ronald Reagan. Delegate to the White House Conference on Small Business and Delegate to the first ever White House Conference on Travel and Tourism. Served as Congress Chairman for ASTA 61st World Travel Congress in Taipei,Taiwan. Duf just finished a two year term on the Santa Cruz County Sherrif's Advisory Team and most recently, has been invited to join Cabrillo College's Presidents Circle Committee which he began in September of 2018.
Chamber Consultant and Past President of Santa Cruz Area Chamber of Commerce
Graduate of UC Santa Barbara with degree in economics and accounting. Served in the U.S. Army 8 years. Co-Founded F & M Engineering Construction, Inc. Owner, Partner, President, Executive V.P. of many travel organizations. Community Service: President Santa Cruz Jaycees, President Santa Cruz Area Chamber of Commerce, President Miss California Scholarship Pageant, Chairman Santa Cruz City Planning Commision, Chairman Animal Protection Institute, Chairman Advisory Board, Coast Commercial Bank, Chairman Board of Directors, Family Service Association, Board Director, Rotary Club of Santa Cruz, Served as political advanceman for Ronald Reagan. Delegate to the White House Conference on Small Business and Delegate to the first ever White House Conference on Travel and Tourism. Served as Congress Chairman for ASTA 61st World Travel Congress in Taipei,Taiwan. Duf just finished a two year term on the Santa Cruz County Sherrif's Advisory Team and most recently, has been invited to join Cabrillo College's Presidents Circle Committee which he began in September of 2018.
Zach Davis, Community Affairs Committee Co-Chair
CEO, The Glass Jar
In 2009 Zachary Davis co-founded The Glass Jar, Inc. a Santa Cruz based restaurant group focused on the nexus between sustainable food and community. Current brands include The Penny Ice Creamery, The Picnic Basket and Assembly Restaurant. As CEO of The Glass Jar he is actively involved in all aspects of the business. In 2018 The Glass Jar was selected by Senator Bill Monning to receive the Small Business of the Year Award for the 17th Senate District and in 2014 The Glass Jar was the recipient of Business of the Year from the Santa Cruz Area Chamber. Zach currently serves on the Santa Cruz Downtown Commission as well as on the Boards of Directors for Visit Santa Cruz County, the Santa Cruz Downtown Management Corporation and on the Small Business Council of the Small Business Majority, a national small business advocacy group. Zach holds an MBA from Dominican University of California in San Rafael and a BA from the University of Washington. Zach loves living in Santa Cruz County with his wife and three children.
CEO, The Glass Jar
In 2009 Zachary Davis co-founded The Glass Jar, Inc. a Santa Cruz based restaurant group focused on the nexus between sustainable food and community. Current brands include The Penny Ice Creamery, The Picnic Basket and Assembly Restaurant. As CEO of The Glass Jar he is actively involved in all aspects of the business. In 2018 The Glass Jar was selected by Senator Bill Monning to receive the Small Business of the Year Award for the 17th Senate District and in 2014 The Glass Jar was the recipient of Business of the Year from the Santa Cruz Area Chamber. Zach currently serves on the Santa Cruz Downtown Commission as well as on the Boards of Directors for Visit Santa Cruz County, the Santa Cruz Downtown Management Corporation and on the Small Business Council of the Small Business Majority, a national small business advocacy group. Zach holds an MBA from Dominican University of California in San Rafael and a BA from the University of Washington. Zach loves living in Santa Cruz County with his wife and three children.
Jessie Bristow, Community Affairs Committee Co-Chair
Development Project Manager Swenson Builders
Jessie Bristow is a Development Project Manager for Swenson Builders. He holds a master’s degree in Urban and Regional Planning from San Jose State University and earned is bachelor’s degree in Political Science from the University of Hawaii at Manoa. His past experience consists of working in real estate development, and planning for cities and counties throughout California. Jessie enjoys community engagement and working with stakeholders to accomplish shared project vision. He owns a small coffee shop located in the City of Santa Cruz with his father and enjoys surfing, hiking, and travel.
Development Project Manager Swenson Builders
Jessie Bristow is a Development Project Manager for Swenson Builders. He holds a master’s degree in Urban and Regional Planning from San Jose State University and earned is bachelor’s degree in Political Science from the University of Hawaii at Manoa. His past experience consists of working in real estate development, and planning for cities and counties throughout California. Jessie enjoys community engagement and working with stakeholders to accomplish shared project vision. He owns a small coffee shop located in the City of Santa Cruz with his father and enjoys surfing, hiking, and travel.
Melissa Whatley, Membership & Marketing Committee Chair
Executive Director, Government and Community Relations UCSC
Melissa Whatley is the Executive Director of Government and Community Relations at UC Santa Cruz. In this role Melissa is
responsible for cultivating and maintaining relationships with campus neighbors as well as elected officials at the local, state, and federal levels on behalf of UC Santa Cruz and providing leadership in developing and implementing programs as well as strategies to engage community and government leaders in support of campus priorities.
Melissa joined UC Santa Cruz in 2010. She has more than 25 years of experience working in community and state government relations. She began her career working for the California State Legislature. As a Legislative Aide for several Assembly Members, her areas of focus were: K-12 and higher education, health and human services, and employment and labor. After
working in state government, Melissa spent seven years with the City of San Jose to inform and shape affordable housing policy across all levels of government. This led to a career working for the University of California, Santa Cruz on helping guide and direct the campus’s state and federal advocacy programs. She worked with volunteers, alumni, student and campus leaders to develop effective advocacy programs and relationships with the campus’ eight state legislators. Appointed in September 2017, Melissa oversees the UC Santa Cruz Government and Community Relations team and manages a wide range of political and policy issues for the campus and advises senior administrators and faculty on strategies to facilitate dialogue with government and community leaders.
Melissa received her Bachelor of Arts in Political Science and Master of Public Administration from San Jose State University. Melissa, her spouse, and two children reside in Santa Cruz, California and are proud and active members of the community.
Executive Director, Government and Community Relations UCSC
Melissa Whatley is the Executive Director of Government and Community Relations at UC Santa Cruz. In this role Melissa is
responsible for cultivating and maintaining relationships with campus neighbors as well as elected officials at the local, state, and federal levels on behalf of UC Santa Cruz and providing leadership in developing and implementing programs as well as strategies to engage community and government leaders in support of campus priorities.
Melissa joined UC Santa Cruz in 2010. She has more than 25 years of experience working in community and state government relations. She began her career working for the California State Legislature. As a Legislative Aide for several Assembly Members, her areas of focus were: K-12 and higher education, health and human services, and employment and labor. After
working in state government, Melissa spent seven years with the City of San Jose to inform and shape affordable housing policy across all levels of government. This led to a career working for the University of California, Santa Cruz on helping guide and direct the campus’s state and federal advocacy programs. She worked with volunteers, alumni, student and campus leaders to develop effective advocacy programs and relationships with the campus’ eight state legislators. Appointed in September 2017, Melissa oversees the UC Santa Cruz Government and Community Relations team and manages a wide range of political and policy issues for the campus and advises senior administrators and faculty on strategies to facilitate dialogue with government and community leaders.
Melissa received her Bachelor of Arts in Political Science and Master of Public Administration from San Jose State University. Melissa, her spouse, and two children reside in Santa Cruz, California and are proud and active members of the community.
Alan Smith, Board Member - Immediate Past Chair
Attorney, The Grunsky Law Firm
Mr. Smith has tried real estate actions in the Superior Courts of various counties, including actions involving fraud claims, contract claims, specific performance and rescission claims, title insurance claims, partition actions and assorted easement disputes. He has also represented both public and private entities in connection with delay damages and extra work claims on construction projects.
Mr. Smith served as the City Attorney for the City of Watsonville since December 1995. Between 1996 and 1999, he served on the Community Service Policy Committee of the League of California Cities and was a member of the League’s City Attorney’s Department Legislative Committee in 1998 and 1999. In 2009 he began a two year term as Monterey Bay Division representative to the League of Cities Legal Advocacy Committee.
Mr. Smith received his Juris Doctorate from the University of the Pacific’s McGeorge School of Law in 1979. He completed his undergraduate work at the University of California, Los Angeles and Chapman University. He is admitted to the California Bar, and the United States District Courts for the Northern, Eastern, Central, and Southern Districts of California.
Mr. Smith has been actively involved in leadership roles in the community throughout his legal career. He was a member of the Watsonville Rotary Club from 1989 2014 and served on its Board of Directors in various positions. Between 1991 and 1995, he was a member of the Board of Directors of the Pajaro Valley Chamber of Commerce and served as its president in 1993. Mr. Smith was elected to the Governing Board of the Cabrillo Community College District in 1994 and was re-elected in 1998, 2002, 2006, 2010 and 2014. He also served as Chair of the College’s Governing Board in 1997, 2006 and 2012. He chaired the Cabrillo College Search Committee for a new president appointed in 2013. He has served several terms on the Cabrillo College Foundation and been a member of its Finance Committee. Mr. Smith also served on the Board of Directors of the Monterey County Law Library between 1980 and 1982 and the Santa Cruz County Law Library from 2010 to the present.
He coached youth basketball the Watsonville YMCA and was very active for many years with several leadership positions in Local Boy Scout Troop 599.
Attorney, The Grunsky Law Firm
Mr. Smith has tried real estate actions in the Superior Courts of various counties, including actions involving fraud claims, contract claims, specific performance and rescission claims, title insurance claims, partition actions and assorted easement disputes. He has also represented both public and private entities in connection with delay damages and extra work claims on construction projects.
Mr. Smith served as the City Attorney for the City of Watsonville since December 1995. Between 1996 and 1999, he served on the Community Service Policy Committee of the League of California Cities and was a member of the League’s City Attorney’s Department Legislative Committee in 1998 and 1999. In 2009 he began a two year term as Monterey Bay Division representative to the League of Cities Legal Advocacy Committee.
Mr. Smith received his Juris Doctorate from the University of the Pacific’s McGeorge School of Law in 1979. He completed his undergraduate work at the University of California, Los Angeles and Chapman University. He is admitted to the California Bar, and the United States District Courts for the Northern, Eastern, Central, and Southern Districts of California.
Mr. Smith has been actively involved in leadership roles in the community throughout his legal career. He was a member of the Watsonville Rotary Club from 1989 2014 and served on its Board of Directors in various positions. Between 1991 and 1995, he was a member of the Board of Directors of the Pajaro Valley Chamber of Commerce and served as its president in 1993. Mr. Smith was elected to the Governing Board of the Cabrillo Community College District in 1994 and was re-elected in 1998, 2002, 2006, 2010 and 2014. He also served as Chair of the College’s Governing Board in 1997, 2006 and 2012. He chaired the Cabrillo College Search Committee for a new president appointed in 2013. He has served several terms on the Cabrillo College Foundation and been a member of its Finance Committee. Mr. Smith also served on the Board of Directors of the Monterey County Law Library between 1980 and 1982 and the Santa Cruz County Law Library from 2010 to the present.
He coached youth basketball the Watsonville YMCA and was very active for many years with several leadership positions in Local Boy Scout Troop 599.
2023: Board of Directors
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Shawn Adams, Board Member
Owner, Santa Cruz Signs Shawn Adams is the Owner of Santa Cruz Signs and also Monterey Signs. Santa Cruz Signs is an award-winning full service sign company. With a full staff of Designers, Project Managers, Fabricators, and Installers Santa Cruz Signs is ready to help with any sign project. For a look at the capabilities of the company and portfolio of work please visit www.SantaCruzSigns.com. Shawn is very much a small business advocate. As a small business Owner himself he directly understands the many needs of small businesses and their challenges in finding and managing success. He has also served on the Board of Directors of the Monterey Peninsula Chamber of Commerce and was awarded Business of the Year in 2017. Consideration and respect for the environment are also very important to Shawn both personally and professionally. Santa Cruz Signs is a certified Monterey Bay Green Business and Monterey Signs has been awarded Ocean Business of the Year by Save Our Shores. Shawn was born and raised in Santa Cruz and is very proud to call it home. |
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James Allen, Board Member
Co-Founder of Allterra Solar In 2004, James Allen co-founded Allterra Solar, the leading solar installation company in Santa Cruz County and the Central Coast. As CEO, James built a team of the top solar professionals in the area and together they have created an award winning product and service offering. The company’s success has been built upon customer service, employee retention, and an unwavering commitment to the communities in which the company does business. James was born and raised in Salinas, CA and settled in Santa Cruz in 1998 after graduating from UC Berkeley with a B.A. in Environmental Science. James enjoys living in Santa Cruz with his wife and two children. |
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Keisha Browder, Board Member
Chief Executive Officer, United Way of Santa Cruz County Keisha Frost Browder is the Chief Executive Officer with United Way of Santa Cruz County (CA). She leads multiple county-wide initiatives addressing issues ranging from academic success to youth violence prevention and criminal justice reform. Keisha also leads the robust tracking of community well-being with the Community Assessment Project (CAP), a collection and utilization of community data. As the nation’s longest-serving community assessment of its kind, the CAP guides shared community goals rooted in a commitment to equity. A few recent trailblazing initiatives launched under Keisha’s leadership includes the 211 Kinship Navigation Project – connecting foster youth and resource families to necessary services specific to their needs using the 211 Helpline; and the launch of United 4 Youth – aligning several local nonprofit agencies to provide support to middle and high school youth in the areas of college and career readiness, health and wellness, economic mobility, and community connection. Keisha serves on several boards including the Health Improvement Partnership, Dignity Health Dominican Hospital Community Advisory, Your Future Is Our Business, Girl Scouts of California's Central Coast, Monarch Services, and Big Brothers Big Sisters Santa Cruz County. A graduate of Leadership Santa Cruz, Keisha holds a bachelor’s degree from the University of Washington and a 2019 leader in the Stanford Graduate School of Business Executive Program for Nonprofit Leaders. Keisha started her career in nonprofits as an executive leader in resource development, program design, and product sales with several Girl Scout Councils throughout the nation. She then joined a design team with Mayor David Ciciline (now a U.S Representative) in Providence, Rhode Island that created the nation’s first citywide system for after school programs, the Providence After School Alliance/AfterZone. Prior to joining United Way of Santa Cruz County, she was the Director of Resource Development with United Way in Charleston, South Carolina, leading a team securing $11M in community support, allocating those funds to over 100 partner agencies. On a personal note, Keisha and her husband Charles, an audio engineer, have three children, twins Charles III and Braelyn, and baby Brightlyn. Keisha also has two teenage sons, Kaleb and Joshua, who live in Charleston, South Carolina during the school year and actively participate in Summer Camp at the Boys & Girls Club Downtown Santa Cruz. |
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Nicole Coburn, Board Member
Assistant County Administrative Officer, County of Santa Cruz Nicole Coburn has served as an Assistant County Administrative Officer for the County of Santa Cruz since 2017 and currently oversees the County’s public safety and justice departments, budget, strategic and operational plans, communications, legislative affairs, and Clerk of the Board. She’s also supervised the Agricultural Commissioner and Information Services. An experienced county executive, Nicole led the development of the County’s first strategic plan followed by its first operational plan, implementation of the County’s Census 2020 outreach in collaboration with cities and community-based organizations, and transition of indigent defense services from a private law firm to a County Public Defender’s Office. She’s also crafted four successful ballot measures including the Measure S parcel tax for libraries, and the County’s Measure G sales tax, Measure B transient occupancy tax, and Measure C single-use cup tax. Nicole serves on the Animal Services Authority Board of Directors, and staffs the Library Joint Powers Authority, Library Financing Authority, and Library Facilities Financing Authority. She’s navigated changes in governance and financing for these joint powers authorities and successfully negotiated amended agreements with member agencies. Prior to being appointed Assistant County Administrative Officer, Nicole held Principal and Senior Administrative Analyst positions in the County Administrative Office. She was previously a budget analyst and management auditor with Harvey M. Rose Associates in San Jose, CA where she served the County of Santa Clara as well as other local and state jurisdictions. Nicole holds a Master of Public Policy from the University of California, Berkeley and a Bachelor of Arts in Communication Studies from the University of California, Los Angeles. She’s spent the last two decades living in Santa Cruz County and enjoys sharing its natural and cultural diversity with her family and friends. |
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Angelo DeBernardo, Jr., Board Member
Executive Vice President and Chief Lending Officer of Santa Cruz County Bank Angelo DeBernardo, Jr., is Executive Vice President and Chief Lending Officer of Santa Cruz County Bank. An employee since the Bank’s inception, Angelo administered the SBA lending program and within the first year achieved Preferred Lender Status from the U.S. Small Business Administration for the Fresno and San Francisco District, which includes Santa Cruz County. Mr. DeBernardo has over 30 years of community banking experience which extends across the greater Bay Area. He is a graduate of San Jose State University, with a Bachelor of Science degree in Business Administration and concentration in Accounting. Additionally, he is a graduate of Pacific Coast Banking School (PCBS), a National Graduate School of Banking at the University of Washington in Bellevue, Washington, where he has instructed for the past ten years. An active volunteer and leader in the community, Mr. DeBernardo is an Emeritus Director of the Dominican Hospital Foundation, a member of Santa Cruz Rotary, co-chair of the Santa Cruz Chapter of Attorneys, Bankers & CPAs (ABC), and has dedicated many years of commitment to local youth organizations and educational fundraising. He has been a resident of Santa Cruz County for 30 years where he lives with his wife and three kids. |
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Kristin Fabos, Board Member
Director of Marketing & Communications, Cabrillo College Kristin Fabos is the Director of Marketing & Communications and Public Information Officer at Cabrillo College, where she has led the marketing, communications, public relations, community relations, and government relations activities of the College since 2010. She has decades of management and marketing experience spanning corporate high-tech, nonprofit, and education sectors. Locally, she is an active community volunteer who serves on the Boards of Second Harvest Food Bank, the Watsonville Rotary, the Aptos Chamber of Commerce, and the Santa Cruz County Business Council. A graduate of Leadership Santa Cruz County and a Resident of the House of Beautiful Business global community and think tank, Kristin holds a bachelor’s degree from Santa Clara University. |
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Steve Gray, Board Member
Chief Administrative Officer, Sutter Maternity & Surgery Center and Area Operations Executive, Palo Alto Medical Foundation Santa Cruz Stephen Gray joined Sutter Health in 2006, and currently serves as the Chief Administrative Officer of Sutter Maternity & Surgery Center of Santa Cruz and the Operations Executive for Palo Alto Medical Foundation Santa Cruz County. In this capacity, he has operational responsibility for Sutter Health’s hospital and 22 medical office buildings throughout Santa Cruz County. Prior to this role, Steve served as Chief Executive Officer of Sutter Eden Medical Center in Castro Valley, a 130-bed Level 2 trauma center in Alameda County. He has also held leadership roles at Alta Bates Summit Medical Center, Sutter Davis Hospital, Memorial Medical Center Modesto, and Sutter Gould Medical Foundation in Modesto. Steve is a Fellow of the American College of Healthcare Executives, a member of the Rotary Club of Santa Cruz, and is active in Capitola-Soquel Little League. He lives in Capitola with his wife and two children. |
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Morgan Lyng Lukina, Board Member Managing Broker, David Lyng Real Estate Morgan joined her family’s company in 2010 and is the Managing Broker and CEO of David Lyng Real Estate. Outside of David Lyng Real Estate, she served on the Board of Directors for the Santa Cruz County Association of Realtors (SCCAR) from 2012 to 2021 and served as the President of the Association in 2020. She also served on the Events and Planning Committee, the Local Candidate Recommendation Committee (LCRC), and as Treasurer for 3 years. Morgan was selected as the 2017 REALTOR of the Year by SCCAR for her contributions to the Association. Additionally, Morgan served as a State Director with the California Association of REALTORS (CAR) from 2016 to 2021 and enjoyed being involved with the industry at a higher level and understanding legislative and federal issues impacting the real estate industry. Prior to joining David Lyng Real Estate, Morgan graduated from UC Berkeley with a BS in Business Administration from the Haas School of Business and worked in commercial real estate at Prudential Mortgage Capital Company and Prudential Real Estate Investors. She also spent time working as an asset manager and assisted in the overseeing, leasing, and operations of 32 commercial properties on the West Coast. Morgan served on the Board of Big Brothers Big Sisters of Santa Cruz County from 2018 - 2020 and has also enjoyed being involved with the Santa Cruz Chapter of United Way. She lives in Santa Cruz with her husband, Greg Lukina, who is also a licensed Realtor, and together they have two sons. |
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Laura Marcus, Board Member
Chief Executive Officer, Dientes Community Dental Care Ms. Marcus started her career in nonprofits in 1997 as part of an HIV/AIDS prevention project in South Africa and became Executive Director of the Human Care Alliance after returning to the United States in 2000. Laura joined Dientes Community Dental Care in 2004 and served as Executive Director from 2006 through 2008. After serving as the Vice President of risk at Nonprofits Insurance Alliance Group in Santa Cruz, Laura rejoined Dientes Community Dental Care as Chief Executive Officer in May 2011. A graduate of Leadership Santa Cruz County, she earned a bachelor’s degree from San Jose State University (a first generation college graduate) and is a fellow of Stanford University’s Graduate School of Business, Leadership Institute for Nonprofit Executives. She completed her Master’s in Public Health from University of California, Berkeley in 2018. Laura currently serves on the board of the Health Improvement Partnership and recently finished a 5 -year term on the United Way board supporting the process to reinvigorate their business model for sustainability. She is a 2013 graduate of Focus Agriculture and a 2015 recipient of the Community Assessment Project Community Hero Award. Laura lives with her husband and 17-year-old daughter in Live Oak close to where she is building the newest clinic for Dientes in partnership with Santa Cruz Community Health Centers and MidPen Housing. The project on Capitola Road sits on a 3.7-acre parcel which will include dental and medical care and 57 units of affordable housing. She enjoys travel, yoga, good books, beach days and a walk in the woods. |
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Stephanie Munoz, Board Member
CEM - Vice President/Co-Owner, BTF Enterprises Stephanie Munoz holds a degree from San Jose State University in Business Marketing. She has worked for BTF Enterprises for over 10 years and in 2014 she took over ownership of the company with her partner, Shiela Locatelli Wallace. BTF Enterprises is an Accredited Association Management Company, providing business management to nine different associations, representing various industries. She serves in varied capacities for each client, including, Executive Director to the American Board of Vocational Experts, business manager to the California Association of Directors of Activities, meeting planner, tradeshow manager, and marketing manager. She is a Certified Exhibition Manager (CEM) through the International Association of Exhibition and Events, and manages tradeshows with over 2,000 attendees and 200+ exhibit booths. She has also presented for the Santa Cruz Chamber of Commerce on “How to Exhibit Like a Pro!”. Recently she took on her most important role as mom to a beautiful baby girl. |
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Chris Murphy, Board Member
Golden State Warriors, Senior Vice President, Franchise Development Santa Cruz Warriors, President Chris Murphy transitioned into a newly formed role during the 2021-22 season of Senior Vice President, Franchise Development for the Golden State Warriors, while continuing to serve as the President of the Santa Cruz Warriors. In Murphy’s role as Senior Vice President, Franchise Development, he oversees the Santa Cruz Warriors, the new arena project in Santa Cruz and the Warriors Esports efforts across four different games. During his time as Santa Cruz Warriors President, Murphy has spearheaded the front office efforts to win the NBA G League Franchise of the Year award during the 2021-22, 2020-21 and the 2017-18 NBA G League seasons, which honors the organization that best exemplifies the league’s core pillars: Compete with Intensity, Lead with Integrity, and Inspire Play. Murphy was also named the NBA G League Executive of the Year in 2017-18 and led the Santa Cruz Warriors to 110-consective sellouts at Kaiser Permanente Arena, home of the Santa Cruz Warriors, a streak dating from March 2016 until February 2022. Murphy began his career in the Golden State Warriors organization in June 2005 as a group sales account executive. Throughout 10 seasons with Golden State, he progressed and served in multiple capacities within the ticket sales management group, last serving as senior director of group ticket sales before transitioning to Santa Cruz. Outside of his responsibilities within the Warriors organization, Murphy serves on the NBA G League’s Executive Committee, as well as the Sponsorship and Merchandise Committees, and the NBA 2K League Business Council. Murphy also serves as a Board Member for the Santa Cruz County Chamber of Commerce, as Board Secretary for the Community Foundation of Santa Cruz County, and as a Board Member for the Downtown Management Corporation of Santa Cruz. He is also a member of the Rotary Club of Santa Cruz. A graduate of Le Moyne College in Syracuse, New York, Murphy currently resides in Santa Cruz with his wife Yoyo, eight-year-old son Connor, and six-year-old daughter Taylor. In his free time, he enjoys spending time with family and friends, golfing and being outdoors. |
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Christian Pellecchia, Board Member
Project Executive, Bernards Construction Christian Pellecchia is originally from Brooklyn, New York where he served as a public high school biology teacher for over 3 years. Seeking a change of lifestyle, Christian moved to Santa Cruz in 2004 and returned to graduate school. While in graduate school, he also owned and operated a small business in Soquel for over 6 years before being recruited by a local construction company. Christian is currently a Project Executive for Bernards Construction and he oversee all operations in the Bay Area and Central Coast. |
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Tejal Sood, Board Member General Manager, Bayside Properties/Hyatt Place Tejal was raised in Santa Cruz in the hospitality industry as a young woman learning the family business from the ground up. She came to Santa Cruz in 1975 when her family had a little motel, the Ebbtide Motel on Riverside Avenue. The family has a few hotels in Santa Cruz and opened Hyatt Place a couple years back. As a life-long hotelier, she knows firsthand the invaluable impact the tourism industry has on Santa Cruz County’s economy. A true community leader. |
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Rick Weiss, Board Member
Senior Vice President and Chief Financial Officer, Bay Federal Credit Union Rick Weiss joined Bay Federal Credit Union in 2013 and has over 30 years of experience of financial leadership in the financial services industry. Rick overseas all aspects of accounting and finance. Prior to joining Bay Fed, Rick was VP, Finance for First Tech Federal Credit Union. Rick earned a bachelor’s degree in Business Administration with a Concentration in Finance from San Jose State University. He has served on the Board of Trustees for the Second Harvest Food Bank Santa Cruz County, past Chair of the Finance Committee and Treasurer. He also was past Chair and Treasurer of the Santa Cruz County Business Council. |
Emeritus
Hilary Bryant, Emeritus Board Member
Donor Services Director at Community Foundation Santa Cruz County
As Donor Services Director of the Santa Cruz County Community Foundation, Hilary supports current and future donors in creating funds for immediate giving, as well as and designing and planning funds for future giving. With over twenty-five years of experience as a local government official, tech entrepreneur, and civic leader, she is excited to share her love of Santa Cruz County with donors and will assist them in achieving their personal philanthropic goals while helping our community thrive.
After she graduated from UC Santa Cruz with a B.A. in Biology, she chose to make Santa Cruz her home. Hilary worked as a real estate broker and met her husband, Dr. David Shuman, a veterinarian. Together, they built Westside Animal Hospital in downtown Santa Cruz. An active volunteer, she was appointed to the City’s Parks and Recreation Commission, and in 2010, was elected to the Santa Cruz City Council, serving as Vice Mayor in 2012 and Mayor in 2013. During her Council term, Hilary combined her knowledge of regional outdoor resources, business, and technical expertise to help Santa Cruz address critical issues. She worked to grow and retain businesses in Santa Cruz, was active in the endeavor to bring the Santa Cruz Warriors to the City, led efforts to establish the City’s first Open Data Ordinance, and also developed the first Santa Cruz Youth City Council in partnership with eight local schools. Most recently, Hilary co-founded Buoy Labs, a water-saving technology startup, which was acquired by Resideo Technologies in 2019. She also enjoys surfing, swimming, running, biking, and tries to keep up with her two teenagers in all of their various activities.
Donor Services Director at Community Foundation Santa Cruz County
As Donor Services Director of the Santa Cruz County Community Foundation, Hilary supports current and future donors in creating funds for immediate giving, as well as and designing and planning funds for future giving. With over twenty-five years of experience as a local government official, tech entrepreneur, and civic leader, she is excited to share her love of Santa Cruz County with donors and will assist them in achieving their personal philanthropic goals while helping our community thrive.
After she graduated from UC Santa Cruz with a B.A. in Biology, she chose to make Santa Cruz her home. Hilary worked as a real estate broker and met her husband, Dr. David Shuman, a veterinarian. Together, they built Westside Animal Hospital in downtown Santa Cruz. An active volunteer, she was appointed to the City’s Parks and Recreation Commission, and in 2010, was elected to the Santa Cruz City Council, serving as Vice Mayor in 2012 and Mayor in 2013. During her Council term, Hilary combined her knowledge of regional outdoor resources, business, and technical expertise to help Santa Cruz address critical issues. She worked to grow and retain businesses in Santa Cruz, was active in the endeavor to bring the Santa Cruz Warriors to the City, led efforts to establish the City’s first Open Data Ordinance, and also developed the first Santa Cruz Youth City Council in partnership with eight local schools. Most recently, Hilary co-founded Buoy Labs, a water-saving technology startup, which was acquired by Resideo Technologies in 2019. She also enjoys surfing, swimming, running, biking, and tries to keep up with her two teenagers in all of their various activities.
Greg Lukina, Emeritus Board Member
Director of Business Development, David Lyng Real Estate
Greg Lukina joined David Lyng Real Estate as the Director of Business Development in 2013 and helps oversee and implement the company’s strategic plan, growth opportunities, and overall business plan. Greg previously worked at Cahill Contractors, Inc. out of San Francisco where he held the position of Senior Project Manager. His last Cahill project was the construction of a $31.5 million, 120-unit apartment project in the Transbay Redevelopment District in the heart of downtown San Francisco. During his career at Cahill he had been involved in the new construction of a 250,000sf mixed-use office/residential project and renovation/tenant improvement projects at schools and hotels throughout San Francisco. Prior to starting at Cahill, Greg spent time as an engineer at Treadwell & Rollo, Inc, a San Francisco based geotechnical and environmental engineering firm. In addition to being a licensed Professional Engineer in the state of California, he recently completed his M.B.A. at the University of California, Berkeley’s Haas School of Business. He also holds an M.S. in Civil and Environmental Engineering with a focus in Geotechnical Engineering from the University of California, Berkeley and a B.S. in Civil and Environmental Engineering from the University of California, Berkeley. Greg lives in Santa Cruz with his wife, Morgan, and two sons.
Director of Business Development, David Lyng Real Estate
Greg Lukina joined David Lyng Real Estate as the Director of Business Development in 2013 and helps oversee and implement the company’s strategic plan, growth opportunities, and overall business plan. Greg previously worked at Cahill Contractors, Inc. out of San Francisco where he held the position of Senior Project Manager. His last Cahill project was the construction of a $31.5 million, 120-unit apartment project in the Transbay Redevelopment District in the heart of downtown San Francisco. During his career at Cahill he had been involved in the new construction of a 250,000sf mixed-use office/residential project and renovation/tenant improvement projects at schools and hotels throughout San Francisco. Prior to starting at Cahill, Greg spent time as an engineer at Treadwell & Rollo, Inc, a San Francisco based geotechnical and environmental engineering firm. In addition to being a licensed Professional Engineer in the state of California, he recently completed his M.B.A. at the University of California, Berkeley’s Haas School of Business. He also holds an M.S. in Civil and Environmental Engineering with a focus in Geotechnical Engineering from the University of California, Berkeley and a B.S. in Civil and Environmental Engineering from the University of California, Berkeley. Greg lives in Santa Cruz with his wife, Morgan, and two sons.
Chris Maffia, Emeritus Board Member
Chris Maffia was born and raised in Santa Clara Valley growing up in Cupertino and attending the local schools. Working in Santa Clara Valley with Bank of American for 8 years she transfer to Santa Cruz County in 1985. Moving to Scotts Valley, Chris has worked in Bank of America offices in Aptos, Capitola and Santa Cruz.
Chris’s banking career spanned more than 40 years beginning with Bank of America where she started as a teller. Working her way through lending and personalized banking positions to being name a Senior Vice President. In 2005, leading a team of Personal Bankers , Chris retired from Bank of America as Senior Vice President, Market Manager for the Central Coast Premier Banking Team. Chris joined Santa Cruz County Bank in 2005 as VP/Regional Relationship Manager responds for business and community development. In July, 2022 retired from the bank after 17 years serving her community.
Chris’s community involvement has spanned many non-profit boards and committees through the years and still participates in many today. Here is a short sample of her volunteerism:
Chris Maffia was born and raised in Santa Clara Valley growing up in Cupertino and attending the local schools. Working in Santa Clara Valley with Bank of American for 8 years she transfer to Santa Cruz County in 1985. Moving to Scotts Valley, Chris has worked in Bank of America offices in Aptos, Capitola and Santa Cruz.
Chris’s banking career spanned more than 40 years beginning with Bank of America where she started as a teller. Working her way through lending and personalized banking positions to being name a Senior Vice President. In 2005, leading a team of Personal Bankers , Chris retired from Bank of America as Senior Vice President, Market Manager for the Central Coast Premier Banking Team. Chris joined Santa Cruz County Bank in 2005 as VP/Regional Relationship Manager responds for business and community development. In July, 2022 retired from the bank after 17 years serving her community.
Chris’s community involvement has spanned many non-profit boards and committees through the years and still participates in many today. Here is a short sample of her volunteerism:
- United Way Santa Cruz Board
- Dominican Hospital Foundation Women of Wellness
- Santa Cruz County Chamber of Commerce
- Affiliate of the Year, Santa Cruz Association of Realtors
- Betty Elward award presented for outstanding participation in the Dominican Hospital Foundation annual Gala
- Ambassador of the Year Santa Cruz Area Chamber of Commerce
Karl Rice, Emeritus Board Member
President, Santa Cruz Seaside Company
Karl Rice is the President of the Santa Cruz Seaside Company. He holds a master’s degree in business administration in finance and real estate from the Anderson School of Management at UCLA and a bachelor’s degree in business administration and communication from the University of Washington. Karl is a sixth generation resident of the Santa Cruz area and he and his wife have two children, the seventh generation of the family to call Santa Cruz home.
President, Santa Cruz Seaside Company
Karl Rice is the President of the Santa Cruz Seaside Company. He holds a master’s degree in business administration in finance and real estate from the Anderson School of Management at UCLA and a bachelor’s degree in business administration and communication from the University of Washington. Karl is a sixth generation resident of the Santa Cruz area and he and his wife have two children, the seventh generation of the family to call Santa Cruz home.
Matthew Wetstein, Emeritus Board Member
President, Cabrillo College
Matthew Wetstein was selected President and Superintendent of Cabrillo College in lat 2017 and took the leadership role in March 2018. Dr. Wetstein comes to Cabrillo College from San Joaquin Delta College where he served as the Assistant Superintendent and Vice President of Instruction and Planning in Stockton, California. He has participated in research funding and institutional grants totaling $8 Million. Prior to that, he served as Interim Dean of the San Joaquin Delta College Agriculture, Science and Math Division, and before that, was the Dean of Planning, Research and Institutional Effectiveness for five years. He has served as the President of the Research and Planning Group of the California Community Colleges from 2014-2016. His research on the effects of the economic recession on California Community College Students has won national and state awards. Dr. Wetstein began his academic career as a Political Science Instructor, with more than a dozen years of postsecondary teaching experience at colleges and universities in California and Indiana. He received a Ph.D. in Political Science and an M.A. in Political Science from Northern Illinois University, and he holds a B.A. in Political Science from the University of St. Francis, in Joliet, Illinois.
President, Cabrillo College
Matthew Wetstein was selected President and Superintendent of Cabrillo College in lat 2017 and took the leadership role in March 2018. Dr. Wetstein comes to Cabrillo College from San Joaquin Delta College where he served as the Assistant Superintendent and Vice President of Instruction and Planning in Stockton, California. He has participated in research funding and institutional grants totaling $8 Million. Prior to that, he served as Interim Dean of the San Joaquin Delta College Agriculture, Science and Math Division, and before that, was the Dean of Planning, Research and Institutional Effectiveness for five years. He has served as the President of the Research and Planning Group of the California Community Colleges from 2014-2016. His research on the effects of the economic recession on California Community College Students has won national and state awards. Dr. Wetstein began his academic career as a Political Science Instructor, with more than a dozen years of postsecondary teaching experience at colleges and universities in California and Indiana. He received a Ph.D. in Political Science and an M.A. in Political Science from Northern Illinois University, and he holds a B.A. in Political Science from the University of St. Francis, in Joliet, Illinois.