Ambassador Program

Santa Cruz County Chamber Ambassador Program

Basics
The Chamber Ambassadors are a team of Chamber members who volunteer to engage with new members, Chamber event participants, and the Santa Cruz Community on behalf of the Chamber. Ambassadors guide new members through the first year of membership and connect new members to the Chamber, its benefits and activities.

Ambassadors also connect with current members, encouraging their active participation and robust use of opportunities the Chamber provides. And, the Ambassadors promote the business community and the Chamber throughout the community.

When
Ambassadors meet as a team once a month and make a commitment to attend 50% of all Chamber events including Business after Hours, Ribbon Cuttings, Leadership Forum series, Chamber Luncheons, Membership luncheons, Breakfast Briefings and the Chamber's four annual major events.

Rewards
The greatest return for being an Ambassador is the development of a rich network of business friends and acquaintances that will pay returns for years to come. In addition, Ambassadors earn public recognition as well as the credits against the cost of Chamber events. Top performing Ambassadors are featured on a rotating basis on the Chamber’s website and in the Chamber’s weekly eNews mailings to members. Ambassadors earn credits for each scheduled communication with a member, each event they attend, and other services. Credits earned can be used towards not only events but also Chamber member marketing services, sponsorship, and products.

2022 Ambassadors:

Duf Fischer, Ambassador Chair
Santa Cruz County Chamber Board of Directors, Chamber Consultant and Past President

Graduate of UC Santa Barbara with degree in economics and accounting. Served in the U.S. Army 8 years. Co-Founded F & M Engineering Construction, Inc. Owner, Partner, President, Executive V.P. of many travel organizations. Community Service: President Santa Cruz Jaycees, President Santa Cruz Area Chamber of Commerce, President Miss California Scholarship Pageant, Chairman Santa Cruz City Planning Commision, Chairman Animal Protection Institute, Chairman Advisory Board, Coast Commercial Bank, Chairman Board of Directors, Family Service Association, Board Director, Rotary Club of Santa Cruz, Served as political advanceman for Ronald Reagan. Delegate to the White House Conference on Small Business and Delegate to the first ever White House Conference on Travel and Tourism. Served as Congress Chairman for ASTA 61st World Travel Congress in Taipei,Taiwan. Duf just finished a two year term on the Santa Cruz County Sherrif's Advisory Team and most recently, has been invited to join Cabrillo College's Presidents Circle Committee which he began in September of 2018.

Lora Allanson
John C. Allanson Insurance Agency

Lora hails from the southland and is a native Californian. She grew up, the youngest of 6 kids, near the coastal community of Seal Beach. She arrived in Santa Cruz in 1979 to attend UC. While she was at the University, she met John in Solar Technology. They both graduated in 1981, which feels like yesterday, they got married the month after graduation and started in the insurance business shortly thereafter. They have been blessed to live and work in this beautiful area and raise their three awesome kids here.

Before Lora started dating John, she had been involved in a "head on" auto accident and spent many months recovering from her multiple injuries. The man that hit her was uninsured. She and John have since dedicated their life's work to making sure their client's have the right coverage for their needs. They love people and are always happy when they are able to help them protect their assets and their family's well being.

Michele Bassi
1st Capital Bank

Michele Bassi has been in the banking industry for almost 30 years. She spent the first 22 years in various positions within Wells Fargo Bank. Holding positions including sales, service, project management and leadership, she brought a great amount of knowledge and experience to Lighthouse Bank. Joining Lighthouse bank in 2014, Michele focused on business development and growing the bank in both deposits and loans. In 2018, she was promoted to SVP Productions Group Manager. Michele managed the Relationship Management team as well as third party vendors who offered products and services to Lighthouse Bank clients. Since the merger between Lighthouse Bank and Santa Cruz County Bank, Michele has focused her attention on business development and assisting customers through the PPP process. Michele has recently made the move to 1st Capital Bank as Senior Vice President/Managing Director of the Santa Cruz Market.

Michele is also extremely involved in her community. Her current board of director positions include incoming Board Chair of Second Harvest Food Bank of Santa Cruz County, incoming Board Chair of Santa Cruz County Fairgrounds Foundation, Board Member of Cabrillo College Foundation, Past President and Board Member of Capitola Aptos Rotary, Founding Friend of Meals on Wheels, and Founding Friend of Walnut Avenue Family and Women’s Center. Past Board experience includes being a Founding Board Member of Digital NEST and Board Member of Family Services Agency of the Central Coast. These, and many other volunteer activities, earned Michele the Woman of the Year award for the Aptos Chamber of Commerce in 2018 and a Be The Difference Award from the Volunteer Center in 2019.

Michele graduated from California State University, Fresno with a Bachelor of Science Degree in Accounting. She recently graduated from Pacific Coast Banker School in 2020.

Michele lives in Watsonville with her husband of 22 years and their 2 children. Colton is a Freshman at Cabrillo College and Cooper is a Junior at Aptos High School. Her hobbies include most water sports and walking her new puppy at the beach. She also enjoys any event that includes wine. :)

Rod Caborn
First Class Fundraising

Rod grew up on the east coast of England, and received a BA with honors in Business Studies from Sheffield University. He was recruited from Sheffield to play professional rugby in Spain. Under his captaincy F.C. Barcelona won two national championships. Rod met his wife, Kelly, in Barcelona and returned with her to her native California. While completing his masters in linguistics at San Jose State, California, Rod experienced first-hand the dire financial straits of many Californian schools and resolved to dedicate his marketing and production skills to a career in fundraising.

In 1993 Rod founded First Class Fundraising, which from its inception specialized in producing large, motivational community-building events.
From Pebble Beach to The San Francisco Giants’ AT&T Park, and from Tahema to Tesla Motors, he has been inspiring and delighting audiences ever since.

In addition, Rod has been the Master of Ceremonies for hundreds of foundations and corporations, and, as a professional auctioneer, has raised over $25million for local and international non-profits. He also serves as a fundraising consultant for many organizations, representing every one of his cherished clients with integrity and expertise.

Rod lives with his wife and their two daughters in Santa Cruz, California, where he is the Foundation Chair and Past-President of The Santa Cruz Sunrise Rotary Club.

Joshua Chirinos
La Quinta Inn & Suites Santa Cruz
Santa Cruz DJ Company

Joshua grew up in Santa Cruz and moved away to study Business Administration at the University of Montana in Missoula. He moved back to his hometown and began to work at the Seascape Beach Resort. He fell in love with the hospitality industry and stayed with the hotel for nine years before moving to a Forbes 4-star property, the Monterey Plaza Hotel & Spa. His passion for great service and leadership skills led to him being the Director of Rooms. He served on the Board of Directors for the Cannery Row Business Associate and helped advocate for the business community and overall experience of residents and visitors alike in the district. After five years he wanted to work where he lived and began looking for hospitality opportunities in Santa Cruz. After a short stint at the Dream Inn, he became the General Manger of a newly built La Quinta Inn & Suites. This provides him the opportunity to establish a culture of service and elevate the guest experience in the area.

While carving out a career in hospitality, Joshua joined a childhood friend Trevor Williams and his father Joe Williams as a part owner of Santa Cruz DJ Company. You may have heard his music at weddings, private events, hang out spots in downtown Santa Cruz. The theme of his career choices is focused on service and memorable experiences. Whether spinning for someone’s most special day or hosting someone at his hotel for a getaway, going all out and making sure everything is impeccable are things he craves. As a mentor once told him, be consistently good or consistently bad, but be consistent, people will know what to expect. Being a part of the Chamber Ambassadors allows Joshua to represent and be a part of the community his daughter will grow up in.

Sara Horsley
Biohaven Pharmaceuticals

After over a decade in media sales I was looking for a change and an opportunity for growth. I transitioned to the Pharmaceutical Industry in late 2015 and have never been happier. I've lived in Santa Cruz County since 1989, after an adventurous decision to relocate from the East Coast. Graduated from UCSC with a BA in Economics in 2000 and have been a proud member of the Santa Cruz Area Chamber of Commerce Ambassador Committee since 2012.

Shortly after moving to Santa Cruz I quickly fell in love with the beaches, the redwoods and everything this county has to offer. When I am not working you can usually find me either swimming, cycling or running and loving every second of it.

Matthew James
Hopkins & Carley

Matthew James is a shareholder at Hopkins & Carley. Matt is an experienced civil litigator, and for over 20 years, he has focused on construction, real estate and general business matters. In addition, Matt counsels clients on transactional matters ranging from small residential and commercial projects to large scale public works claims. Matt also obtained his real estate broker’s license in 2006.

Matt grew up in Santa Cruz, graduating from Soquel High School, University of California, Berkeley and Santa Clara University School of Law. Matt is grateful to continue to call Santa Cruz home. In his free time, Matt enjoys spending time with his family and taking part in the wide range of outdoor activities Santa Cruz has to offer.

Annika Kelsey
Santa Cruz Warriors

Annika Kelsey grew up and has spent the majority of her life on the East Coast. From Upstate New York to Maryland, she eventually landed in South Carolina where she earned her bachelor’s degree in Sport and Entertainment Management and Political Science from the University of South Carolina. Upon graduation, Annika was eager to challenge herself and explore new opportunities as a young professional. She took the leap with little hesitation and moved across the country from Charlotte to Santa Cruz.

Annika joined the Santa Cruz Warriors organization as an Account Executive in the Ticket Sales Department just two days after walking across the stage at her commencement ceremony. As a lifelong basketball fan and athlete, the opportunity to create meaningful and memorable experiences for fans alike has been a dream come true. Having never been to California prior to her relocation, when she is not in the Warriors team store or arena, you will likely find Annika hiking and exploring each and every café and bookstore Santa Cruz offers.

Aurora Lowe
Wonder Realty Group - Keller Williams

Aurora was born and raised in Santa Cruz and considers herself very lucky to be a native Santa Cruzian. Her career in real estate started almost 10 years ago in appraisal management and moved into sales. After growing her individual business as a realtor, she knew she would be able to better serve her clients by expanding into Wonder Realty Group.

Her love for travel started at 18, to this day she has visited over 20 states. Over the course of her travels she realized her love and great interest for real estate. She has seen how the architecture and industry differs from state to state and city to city and she can tell you that Santa Cruz definitely is one of a kind. She holds a designation in divorce real estate. She is a specialist in real estate collaboration - Divorce. She knows how to communicate with attorney’s on real estate holdings and can help navigate all parts of real estate in a Divorce situation. She is greatly interested in this designation as feels she can truly help people through tough circumstances.

She not only helps her clients buy and sell real estate but she also invests in real estate herself, owning 2 properties in Santa Cruz County by the age of 32. She knows the process and can help navigate any situation that may arise. She brings her spunk for life, her confidence in negotiating, skillful communication, her passion for the industry and her affinity for human interaction into her practice on a daily basis. All of these things allow her to surpass expectations when entering into and completing a transaction. She prides herself in how she conducts her business and how she remains an honest, committed and loyal individual.

Chris Maffia
Chris Maffia was born and raised in Santa Clara Valley growing up in Cupertino and attending the local schools. Working in Santa Clara Valley with Bank of American for 8 years she transfer to Santa Cruz County in 1985. Moving to Scotts Valley, Chris has worked in Bank of America offices in Aptos, Capitola and Santa Cruz.

Chris’s banking career spanned more than 40 years beginning with Bank of America where she started as a teller. Working her way through lending and personalized banking positions to being name a Senior Vice President. In 2005, leading a team of Personal Bankers , Chris retired from Bank of America as Senior Vice President, Market Manager for the Central Coast Premier Banking Team. Chris joined Santa Cruz County Bank in 2005 as VP/Regional Relationship Manager responds for business and community development. In July, 2022 retired from the bank after 17 years serving her community.

Chris’s community involvement has spanned many non-profit boards and committees through the years and still participates in many today. Here is a short sample of her volunteerism:

United Way Santa Cruz Board
Dominican Hospital Foundation Women of Wellness
Santa Cruz County Chamber of Commerce

Past Awards:

Affiliate of the Year, Santa Cruz Association of Realtors
Betty Elward award presented for outstanding participation in the Dominican Hospital Foundation annual Gala
Ambassador of the Year Santa Cruz Area Chamber of Commerce

Chris and her husband Chuck live in Scotts Valley. They have 3 children, Chris’s daughter Danielle (Shaun) and Chuck’s children Brooke (Victor) and Justin (Lindsay). They are active grandparents with 8 grandkids. Fortunate that all families live close by and able to join family dinners and celebrations. In her spare time Chris loves to cook and garden along with yearly trips to Maui.

Marlena Munoz
Acupuncturist & Herbalist

Marlena Munoz is a licensed Acupuncturist and Herbalist. She earned her Master’s Degree in Traditional Chinese Medicine from Five Branches University in 2001.
She did her post graduate work in pain management, facial rejuvenation acupuncture, women’s disorders and five element theory. She also maintains specialties in digestive disorders, nutritional therapy, insomnia, anxiety and depression.

She is a second generation healer. She has a deep passion for not only helping patients overcome existing conditions but assisting individuals in maintaining a healthy and thriving lifestyle. She would love to share her passion for the healing powers of acupuncture with you.

Humberto Ortiz
Starphyre Digital Security Services
Humberto grew up originally in Los Angeles but thrives to become a positive influence in every community he gets involved in, which is why he decided to join the Santa Cruz County Chamber Ambassador Program in 2022. His love for this town started when he decided to attend UC Santa Cruz for his undergraduate career, and just recently graduated in 2021. Now as a Banana Slug Alumni he found that he didn’t want to leave the atmosphere and community here in the City of Santa Cruz, especially the beautiful redwood forest. He lives in the heart of downtown Santa Cruz and is excited to contribute to a community that has added so much happiness to his life. You can frequently find him walking or biking along the San Lorenzo River path or on the way to one of the various beautiful beaches available here in Santa Cruz.

Humberto’s experience being at the helm of community focused organizations like The Society of Hispanic Professional Engineers UC Santa Cruz Chapter (SHPE) and New Wave Ink, custom garment production company, gives him a unique perspective on how to flawlessly combine his passions/interests. He started working with the company Starphyre Digital Security after listening to their mission and discovering that it aligned with his own values towards supporting/protecting small businesses through technology. His mission now is to break down barriers and help provide affordable Fortune 500 level cybersecurity solutions to small & medium businesses, that would normally be out of reach due to a lack of technical resources and cost.

Beth Powanda
Powanda Insurance Agency

Beth Powanda is an independent health insurance broker specializing in Medicare health plans. She works with several carriers directly so there is no cost to you for her services. The benefit of working with Beth is that she can offer you a “menu” of options to choose from based on your specific needs that include your budget, where you reside, your doctors and prescribed medications.

Whether you simply have a question, or are wondering what the first steps are to enroll in Medicare, Beth can personally hand hold you through the process to reduce the stress and worry that accompanies so many during this time of transition.

Beth grew up near Philadelphia where she spent her summers at the Jersey Shore. She has resided on the Central Coast for the past 30 years and now makes her home in Capitola. She is the proud mother of two adult daughters. She spends her free time golfing, paddle boarding, cooking up new recipes and dancing to live music.

Beverly Ritchey
David Lyng Real Estate

Beverly Ritchey is Director of Operations at David Lyng Real Estate where she oversees the office facilities at the company’s 8 office locations. She also manages several of the company's accounting operations including year-end reporting.

Beverly previously owned and operated Santa Cruz Marine Company in Santa Cruz which included yacht sales, lessons and rentals, and owned the Yacht Harbor Café Restaurant. She has traveled internationally including spending several winters in the Sea of Cortez operating yacht charters. Beverly also worked for the President of Five Currents, a company producing Olympic ceremonies from London to Sochi and the continental games ceremonies from Toronto to Baku. Beverly is a long time resident of Santa Cruz County. In her spare time, she volunteers as an Ambassador for the Santa Cruz Area Chamber of Commerce and is an active member of the Santa Cruz United Way.

David Stearns
Allterra Solar

David is a 25-year resident of Santa Cruz and a graduate of Santa Cruz High School. He attended UCLA earning degrees in Political Science and Urban and Regional Planning. He is a proud member of Think Local First, cherishes Santa Cruz's entrepreneurial spirit, and is an ardent champion of central coast business. He enjoys sports, outdoor recreation, and from Thanksgiving to New Years you can find him at Companion Bakery sipping egg nog lattes. David is a guest host on Community TV's Voices From The Village and is frequently quoted in local media offering insights on pressing civic issues. David currently serves as the Director of Marketing and Public Relations at Allterra Solar, Santa Cruz County's most frequently hired solar PV contractor. He encourages any homeowner paying more than $100 per month for electricity to call him immediately.

Tom Stelling
Stelling Commercial

Tom Stelling has been a licensed realtor and a trusted name in commercial and multi-family real estate sales, leasing, and management since 1984. In 2009, following a successful commercial real estate career at the largest commercial real estate brokerage company in North America, and 7 years with a local Santa Cruz brokerage, Tom joined KW Commercial, the most respected and fastest growing commercial real estate sales and leasing team in the United States. Tom is recognized as an expert in local real estate issues, and is quoted regularly in the Santa Cruz Sentinel newspaper and is seen on the Real Estate Weekly television program. He was recently interviewed for the NBC Nightly News Program as an expert on local commercial real estate trends. Tom is an active board member of the Santa Cruz Sunrise Rotary, the Santa Cruz Area Chamber of Commerce, is on the board of the Santa Cruz Area Chamber of Commerce, an active participant in leadership Santa Cruz, and an active Member of the Bay Area Apartment Brokers Forum. In his free time, Tom likes to surf, sail, jog and spend time with his two teenage children Tommy and Lizzy.

Adele Talmadge
Talmadge Construction

Born at Sister's Hospital on West Cliff Drive, Adele Talmadge has been a Santa Cruzan all her life. Her parents owned Port O' Call Grocery in Pleasure Point. After attending Cabrillo College, Adele went on to gain over 30 years of bookkeeping and customer service experience in residential, commercial construction and property management. In 1984, she co-founded Talmadge Construction. Adele remains an active part in the community, volunteering for the Amgen Tour in 2010, directing the Lifestyle Festival for the Tour in Seaside and the Awards Ceremony for Tour of CA in 2012. Adele loves Tae Kwon Do, earning her First Degree black belt at the age of 50.

Katie Tollick
Dream Inn Santa Cruz
Katie grew up in the Los Gatos Santa Cruz Mountains with her family of 6, often taking the backroads to Capitola, where her childhood goal of moving to the beach began. Katie graduated from Chico State University, with a bachelor's degree in Recreation, Hospitality & Parks Management and a minor in Food Studies, where she found her love for hospitality. Upon graduating from college, Katie backpacked through Europe, traveling through 9 countries and exploring different cultures and cuisine. This life-changing experience made it very clear that her ultimate goal was to continue building a career in the hospitality industry and lead her straight to Dream Inn Santa Cruz.

Katie started at Dream Inn as a Reservation Sales Agent, where she quickly exceled in customer service & sales. She is dedicated to her job and passionate about building memorable guest experiences. Katie has taken on several roles including Sales & Events Coordinator, Executive Meeting & Marketing Manager, and currently, Sales Manager. Katie has been at Dream Inn, Santa Cruz for 5 years, lives in Capitola, and finds herself extremely lucky to live her dream of being by the ocean every day

Alexander Pedersen
Santa Cruz Small Business Development Center

Alexander is a business advisor with the Small Business Development Center, CEO and founder of the non-profit, Fair Wage USA, owner/operator of his business, Pedersen Home Enhancement and a student of mechanical engineering at Cabrillo College. His experience serving educational and community organizations includes his current roles as board member for the Second Harvest Food Bank and president and founder of the Cabrillo College Entrepreneurs Club as well as previously held positions of student senator at Cabrillo College, Founder and president of the Sacramento City College Robotics Club and board member of the non-profit Davis Makerspace.

Alexander is passionate about utilizing his interests in engineering, technology and business to promote wellness and alleviate the burdens of disadvantaged communities. In his spare time, he enjoys reading, writing and outdoor activities such as running, surfing, mountaineering and backpacking.

More Information
To learn more about the Chamber’s Ambassador program, please contact us at 831-457-3713.

APPLY NOW

Congratulations to the 2022 Top Three Ambassadors for
going above & beyond!

Beverly Ritchey, 1st Place

Chris Maffia, 2nd Place

Annika Kelsey, 3rd Place

Looking for a fun way to interact with other Santa Cruz County Chamber members? Become a Chamber Ambassador today! See photos of our previous events above.