The Chamber’s Advocacy champions the opportunities and confronts the risks that most affect the economic vitality of Santa Cruz County. This Advocacy section describes key issues and opportunities of today’s business environment in Santa Cruz County and the strategies and visions that will form our economic future.
The Chamber's Board of Directors is responsible for determining areas of policy emphasis and Chamber effort. They are guided by the work of the Chamber 's Community Affairs Committee.
Index of the Advocacy pages:
Chamber Action compiles the Chamber's advocacy efforts. The Executive Blog and Chamber News compile articles written by the Chamber staff and volunteers focusing on advocacy and community. The Elections page includes a summary of current election information and Chamber positions as well as an index past election issues and Chamber content. The Community Leadership Visits pages describe the findings of the Chamber's periodic visits communities, addressing issues relevant to the Santa Cruz Community.
The Core Economic Issues identified by the Chamber as most critical to the local economic vitality are Housing, Transportation, Education, Water, and Economic Development. Each has a descriptive page with a rich array of informative links.
Projects and policies are the means by which the community adapts its environment to current and future conditions. Pages describing Key Projects and Public Policies, maintain lists of pending capital investment proposals and projects currently under development as well as selected policy issues and proposals in local jurisdictions and agencies.
Local Governance pages described both each of the four local incorporated cities . Including their major planning and strategy documents and a sections on elections contains profiles of candidates and ballot propositions.
Chamber Advocacy includes Chamber News and Advocacy articles, the CEO’s Blog, and reports from the Chamber’s recent Community Leadership Visits.
Contents and Navigation of the Advocacy Pages
Core economic issues:
Housing, Transportation, Education, Water, Economic Development
Each of these pages provides an overview of the topic and links to additional information including:
Key Projects include selected public and private land use and economic development initiatives with descriptions, timelines, current status reports, and links to further project details.
Key policy issues include selected initiatives and policies currently under development. For some projects and policies Chamber members will also have contact information for the principals leading them.
The Chamber’s Advocacy Role and Processes:
The Chamber's stewardship of the business environment, capital investment opportunities, the creation of jobs, and the preservation and enhancement of the natural and civic environment includes the following activities, committees, and processes.
Political and Economic Policy. The Chamber Board of Directors oversees the Chamber's advocacy processes. Positions and policies are developed through research and analysis of the Chamber’s staff, volunteers, and its Community Affairs Committee. Using polls and industry-focused meetings, and relationships with its members and public policy principals throughout the County, the Chamber sustains a robust policy agenda.
Advocacy: The Chamber is actively engaged public policy development prior to public processes regarding public policy adoption and changes and consideration of private-sector projects and investments. The status of the most significant of these are tracked on this Website at policy development and project proposals.
Communications: Information, analysis, policies, and comment are provided through Chamber advocacy letters, enews articles, and the Executive Blog.
Resources: Demographic and economic data, community information, and links to other sources are in the Resources section of this Website.
Community Development. The Chamber produces working sessions, luncheons, and events that inform its members and the community and opportunities to discuss key issues . Video and materials from these events are frequently accessible through the Events Materials page or the Chamber’s YouTube Video Channel.
Election Information and Advocacy. In preparation for many special and primary elections and for every general election the Chamber provides an upcoming election page, and hosts forums, interviews, and surveys to inform it members and the community. The Chamber also selectively takes positions on electoral issues and initiatives on the relevant election page.
Executive consults. The Chamber’s CEO and volunteers are available to individual members, public decision makers, and prospective community investors to provide community and business information and facilitate connections with others in the community who can inform, assist and collaborate in public process and support private business development and decisions..
Community Development. The Chamber also engages in economic community building, bringing business and public sector leaders together through its Community Leadership Visits, executive dinners, and annual Recognition Dinner.