Another priority in Santa Cruz is economic development which is a government policy to increase the economic, social welfare and ensuring a stable political environment. One of the main ways of strengthening the economy is through the support of new and existing businesses and there are many resources that the City and County have provided to help.
Santa Cruz County
The County of Santa Cruz’s Economic Development staff is committed to helping business owners achieve their goals for a successful business in the County. Many tools and resources have been made available on their website to provide assistance.
In 2013, the staff along with the public, collected and analyzed data to strengthen the economy. They presented the Economic Vitality Study (EVS) which introduces a series of suggested goals and ideas for strategies and action items that could promote job growth, expand workforce development and improve the quality of life for residents and businesses in Santa Cruz County.
Another study that has more information about Santa Cruz County is the BAE urban economics, which has information on demographics, economics, real estate market, and an analysis of future projections in the county.
Santa Cruz City
On a more local level, the Economic Development Office in the City of Santa Cruz (ChooseSantaCruz) aims to increase and support viable, sustainable, and innovative economic activities throughout city by supporting businesses with the necessary tools and resources. These resources include financing information, and resources for new and existing businesses.
City of Watsonville
Watsonville, California is known the world over for its long and rich heritage as a center for agro-business. What many may not know is that Watsonville is a proving ground for entrepreneurs and businesses from all types of industries and emerging technologies. Its central location, nestled between the Monterey Bay and the Santa Cruz mountains, offers growing companies quick and easy highway access, while avoiding daily traffic snarls. Watsonville’s location is topped only by its ideal climate and the rustic, small town charm of a close-knit rural community. It’s no wonder many entrepreneurs and their families have come to Watsonville to find what they need most — growing opportunities.
City of Capitola
Link to Economic Strategic Plan