Profile of Santa Cruz County
Santa Cruz relies primarily on its agriculture, tourism, high technology and educational industries, the latter of which pertains to the University of California, Santa Cruz, a premier research institution and educational hub.
According to a 2016 survey released by the Santa Cruz County Small Business Council, the most pressing issues of concern for local business are traffic congestion and housing affordability. This same survey illustrated an overall level of business confidence regarding the years ahead, suggesting that the Santa Cruz business community has made leaps and bounds in the last 8 years in recovering from the 2008 recession.
Job Growth: 2.7%
Unemployment: 7.4% (National Rate: 5%)
Work Force: 148,100
Median Household Income: $70,963
Household Income Growth: 2.4%
High School Attainment: 86.8%
College Attainment: 38.9%
Cost of Living: 30.5% (Above the National Average)
Average Commute: 26 minutes
To read more about the information summarized check out these links:
State of California Employment Development Department
Santa Cruz Sentinal
Santa Cruz County Census Data