"The Creativity Continuum: Designing your own flow to grow your business"
Creativity is always flowing. How strong is your connection?
As an internationally respected designer, speaker, and author, Lauralee Alben is a recognized champion of the human spirit. Her dynamic, interactive keynote will recharge your enthusiasm and help you gain access to your creative capability and your creative center. Come learn the five essential components of a creativity continuum and how women, with their innate, intuitive abilities, have unique ways of creating, collaborating, and leading that have a profound influence on business, society, and the environment.

Lauralee is the president of Alben Design and the founder of the Sea Change Design Consortium. She consults with organizations and coaches leaders in designing change that fosters integrity, innovation, and sustainability. Regarded as a thought leader at the intersection of design, business, and society, Lauralee conducts workshops for women leaders and gives keynotes for corporations and conferences, including the Women's Forum for the Economy and Society in Deauville, France, TED, Intel, SUN, and Procter & Gamble.
A pioneer of the Creative Economy, Lauralee Alben has consulted with two of the world's most innovative companies: Apple Computer, where she helped define personalized computing; and Procter & Gamble, where she led a culture change within a research and development group that shifted inertia into a sustainable innovation capability. Lauralee has also consulted on global issues, from inspiring ocean conservation for the Monterey Bay Aquarium to searching for new ways to protect human rights in Uzbekistan.
Lauralee received the first prestigious Muriel Cooper Prize from the Design Management Institute for being a pioneer in the digital environment and is one of I.D. Magazine's I.D. Forty: "one of the most influential people in design." Lauralee's articles have appeared in many computer, design and business publications. The Design Management Journal has published several, including "Navigating a Sea Change" and the inspiring series of design stories called, "At the heart of interaction design". She is currently working on a book called "Designing a Life Worth Living."
© 2007, Santa Cruz Chamber of Commerce