3rd Annual Women in Business EXTRAVAGANZA!

Dream It - Do It!

Your business, your career, your life  

June 10, 2005          8:30 am - 6:30pm

Cabrillo College     Aptos, CA

Join the Santa Cruz Chamber of Commerce Women in Business for

the 3rd Annual Extravaganza!  This event has been expanded

to an all-day women in business conference.  Recharge your

batteries, enjoy a continental breakfast, luncheon, exciting

keynotes, inspiring conference sessions, an abundance

of networking opportunities, business showcase and

tradeshow, reception and fun! 

Presenting Sponsors:

Agenda

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Event Sponsors:

       Derm-ESSENCE   

Workshop Schedule

Print Version

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Business Partners:

         Mission Uniform & Linens          

Speaker BIOS

Opening Address:

Brigid McGrath Massie

Brigid McGrath Massie is an award winning business consultant, author and professional speaker.  Brigid has delivered thousands of keynote speeches and management seminars throughout the United States focusing on enhancing personal effectiveness, leadership skills, management abilities, sales skills and customer service.

Brigid's achievements have earned her the first-ever designation as Business Woman of the Year from the Salinas Chamber of Commerce, and Athena Award for Outstanding Women in Business from the Oldsmobile Corporation and she was named "One of the Five Women In Northern California Who Make a Difference."  She has taught many courses at colleges and universities and holds both a Master's Degree of Business Administration and a Master's Degree in Social Work.  Brigid is the author of two nationally distributed books, What Do They Say When You Leave the Room? and Selling For People Who Hate To Sell.  Currently, Brigid is working on her third book whose working title is, Island of Excellence.

Luncheon Keynote:

Susan London & Karen Kulvin, Collaborative Advantage Consulting

Susan London & Karen Kulvin are partners in Collaborative Advantage Consulting. Together they created the Woman Unlimited workshop. It has been presented to women across the U.S. and in Europe since 1978. Susan & Karen have worked in many settings, with thousands of people who have enriched their relationships, expanded their horizons and fulfilled their dreams.

Each is a practicing management consultant with many years of experience. They were among the first to bring the idea of leaders as coaches to organizations. Working both together and separately, they help visionary leaders build organizations where collaboration, profitability, and great working environments go hand in hand. Both are passionate about the potential of each person in an organization to expand their perspective on what is possible in their own performance, and to harness the enormous power of creative collaboration. They say that great relationships build great businesses. Clients have included:  Apple Computer; AT&T; Hewlett Packard; Lucent Technologies; Pacific Bell & SBC; ADP; PSEG; Sun Microsystems and numerous small and mid-size enterprises.

Susan did advanced doctoral work in Social Psychology at the City University of New York and completed an executive development course at the Darden School of Business. Karen was trained as a program leader at est, an educational corporation and Landmark Education. She has a degree in business from Brooklyn College. Susan & Karen have been best friends for almost 40 years.

Workshop:

		BUSINESS TOOLS	LEADING THE WAY	YOUR CAREER	HEALTH & WELLNESS	ENTREPRENEURIAL SUCCESS	LIFE BALANCE
10:45 - 11:45	Speaker(s)	Cathy Schlumbrecht & Danny Braga	Pamela Davis	Janene Adema	Cheri Bianchini, RN	Mary Conn, Attorney At Law	Lauralee Alben
	Biography	Cathy Schlumbrecht s a banker by profession and a competitor by spirit.  21 years with Comerica Bank, 1st Vice President of Business Banking for Santa Cruz County; valued as a colleague and a resource within the company and in our community. Ms. Schlumbrecht's professional life is driven by her competitive spirit to be something other than the “status quo”. 2006 President of the Santa Cruz Chamber of Commerce. Danny Braga concentrates on US Small Business Loans (SBA), and brings to the table over 30 years of banking experience.  Mr. Braga has also taught Accounting at Cabrillo College and UCSC and has served as a director of the Aptos Sports Foundation for over 15 years.	Pamela Davis is the President, CEO and Founder of three 501(3) nonprofit insurance companies, known as the Nonprofits Insurance Alliance Group.  Starting with a staff of three and a loan of $1.3 million, these companies, in 15 years, have grown to insure 6,000 nonprofits in 20 states with a staff of 57 and assets of $150 million.	From winning a national title in her teens, Janene did television work, modeling, and up to four speaking engagements a week for over 4 years throughout the US and Canada. She is a mother of 4 grown children, an artist, a VP for Community Bank, a Hospice counselor, and is involved in numerous non-profit organizations in Santa Cruz county.  From 1998 – 2002 she traveled internationally as a professional, inspiring motivational speaker to audiences up to 5,000 people.	A leader in the field of weight & lifestyle management, Cheri Bianchini RN, PHN founded the Healthy Way in 1986. This company provides a comprehensive program that assists individuals in achieving optimal wellness. Formerly a nurse manager at Stanford Medical Center, Cheri has extensive experience as a health and nutrition consultant, author, motivational speaker and franchise developer.	Mary Elizabeth Conn is an entrepreneur with three businesses, a single mother of three successful teenagers, and an inspiration.  (you said that, Janene!)  Mary has been providing business seminars and private consulting on an international basis to lawyers and entrepreneurs for the last eight years, and practicing law for twenty.  Her talks are humorous, intelligent, and insightful.	Lauralee Alben, president of Alben Design LLC, extends the power and reach of design into every day human activities, illuminating the hidden realms of the intellect, heart, and soul. Well respected as a thought leader, Lauralee now coaches individuals, teams, and organizations in designing positive change and innovation congruent with their deepest values. She currently works with Procter & Gamble, creating culture changes within R&D departments, and has consulted on finding new ways to protect human rights in Uzbekistan.
1:45-2:30	Speaker(s)	Elaine Kiernan, CFP, CDFA	Camille Smith	Bonita Banducci	Patricia Baldwin RN,MS,NP & Margaret Peet,ND	Teresa Thomae with Karen Cogswell, Karen Calcagno & Kathleen Middleton	Dale Zevin, M.A. Arlene Gotshalk, M.A., SPHR
	Biography	Ms. Kiernan is a Certified Financial Planner and Certified Divorce Financial Analyst.  Kiernan has been in practice for over twenty three years and has her own firm in Santa Cruz called Financial Resource Associates.  Kiernan has been teaching classes and is a national speaker on the topic of Financial Management.	Camille Smith integrates her business experience in start-ups and Fortune 100 companies with her training as an educator and international management consultant to coach leaders and their teams to deliver extraordinary results and enjoy the journey.  She teaches business leadership at Santa Clara University in the Leavey School of Business and is a founding faculty of the Global Women's Leadership Center. She volunteers, loves to network, mines opals, combs the beach for sea glass, laughs loudly, writes poetry and carries her own soapbox.	Bonita Banducci incorporates her Sociologist training into her business experience and community service Unmasking the Gender Effect: Revealing the valuable contribution of Women’s Leadership in the workplace and in the world.  She teaches at Santa Clara University and is also a founding faculty of the SCU’s Global Women’s Leadership Center.  Her workshops, one-on one coaching, and focus group work provide new thinking to increase productivity, creativity, and promotability in the workplace and to transform the future of humanity.	Patricia has more than 30 years of experience as a Nurse Practitioner. She holds a strong belief in sharing healthcare knowledge and has pioneered the development of several health and wellness programs offered in the integrated medical practice she shares with her husband, Dr. Davis Baldwin. Most recently, she co-developed the Ideal HealthSpan Custom Health Program with her friend and colleague Margaret Peet, ND.  Margaret is a naturopath with specialties in Ayurveda, Functional Medicine, and Wellness Education. Through studies at the Institute for Functional Medicine, she shares with Patricia the experience of advanced clinical training in the practice of Functional Medicine. She has also studied extensively in the areas of T’ai Chi Chuan, Chinese Herbal Medicine, and Shiatsu. Margaret is co-author of the book My Doctor Says I’m Fine….So Why Do I Feel So Bad?	Teresa Thomae has been the Director of the Central Coast Small Business Development Center at Cabrillo College since 1995. In that time she has directed the business counseling of thousands of entrepreneurs in the Monterey Bay Area, assisting them with business planning, marketing, and all phases of management. Teresa currently serves on the Boards of Directors for the Santa Cruz Chamber of Commerce, Aptos Chamber of Commerce, El Pajaro Community Development Corporation, the Workforce Investment Board of Monterey County and the Marina Technology Cluster Incubator Program. Teresa is a frequent speaker and lecturer on issues of entrepreneurship and business management. Panelists: Karen Calcagno, CPCC, is a business coach with over 35 years experience in business ownership, development and operation. She is also a speaker, workshop presenter, and leads Entrepreneur Study Groups and the Family Business Forum. Karen is also very active in the local chapter of SCORE. Kathleen Middleton is President and CEO of an educational publication company, ToucanEd. She began her career as a Junior High School health teacher. She became nationally known in her field as a professional educator. After learning the publishing business she created a successful educational publishing and consulting company that sells products and services world-wide. Karen Cogswell, founder and President of Network Mortgage in Santa Cruz, started as a secretary in a stock brokerage firm in San Francisco and then spent 8 years as a stock broker. She learned the mortgage industry and started Network Mortgage in 1996. She now employers 21 and has two locations. Karen is a sponsor of this event, as well as many others in our community. She currently serves on the boards of the Santa Cruz Community Foundation, Cabrillo College Foundation and the Friends of Long Marine Laboratory.	Dale Zevin, M.A., is a nationally published author of health education materials, a trained Cognitive Coach and ICA (Institute of Cultural Affairs) Group Facilitator. Dale has owned a successful educational consultant business for the past ten years.  Before her parents’ recent passing, she was caregiving them at a distance from California for a period of six years.  Arlene Gotshalk, M.A., SPHR, Law Firm Administrator, is a primary caregiver of her 90-year old father who resides in a local senior facility. Her 83-year old mother who resides in Arizona is moving to Santa Cruz in a few weeks.
2:45-3:30	Speaker(s)	Pat Tinsley McGill, Ph.D.	Krista Henley, M.A., LMFT, ICF Rossella Derickson	Marsha Hudson, Ph.D.	Gloria Padilla, RN	Barbara Carey	Sharla Jacobs
	Biography	Entrepreneur, consultant, lecturer, and author Pat Tinsley McGill, Ph.D., has focused her distinguished career on the good that technology can do for families, schools, communities, and more.  Her pioneering entrepreneurial ventures in the distance learning industry have been widely featured in the press, including The Wall Street Journal, USA Today, Venture Magazine, CBS Evening News, and CNN.  She has also been a featured speaker at more than fifty conferences across the United States and in China, Europe, and Africa, and has recently published her first children’s book, A House With No Mouse.	Krista Henley, M.A., LMFT and Rossella Derickson, ICF Trained Coach, have translated their business experience into the Wisdom in the Workplace training modules, to coach and to teach individual and group dynamics.  Their programs to build intuitive business and leadership skills have been taught to CEO’s, executives, and entrepreneurs at companies including Amgen, Natus, Stanford University, Cisco, Intel, Kodak, and Xerox. They are Directors of the South Bay Organizational Development Network (www.SBODN.com), a leading edge forum focused on making a difference in how organizations are run in the Silicon Valley.  For more information:  www.Corporate-Wisdom.com.	Marsha Hudson, Ph.D. is a writer, an educator, and a certified gestalt practitioner with a private practice in Santa Cruz specializing in group dreamwork.  She has studied projective dream work with Jeremy Taylor and somatic dreamwork with Robert Bosnak. Dr. Hudson holds a doctorate in comparative literature from UC Berkeley.	Gloria has worked in the Watsonville Community Hospital Emergency Room for 25 years as a registered nurse. In the last eleven years, she has worked as a case management/occupational health nurse. She also administers healthy checks/Blue Cross physicals as a preventative measure. Gloria learned from her experience in the ER that life can change in an instant, so by taking preventative health steps, one can enjoy a longer, productive life.	Over the past 20 years, I’ve found inspiration in the most mundane places—the aisles of Target, a taco stand in Mexico, a trip to the salon. I’ve brought over one hundred products to market, launched seven companies, and been awarded a dozen patents. From the lessons I’ve learned, I’ve developed the “The Formula,” a corporate dogma that encompasses criteria for product development, manufacturing, and marketing.	Through coaching, consulting, speaking, and the revolutionary win-win program, Rejuvenate Yourself!, Sharla Jacobs has supported hundreds of women to move forward in both their professional and personal lives.  Her step by step program, 5 Elements for Leadership™ supports women to lead like women and increase profits in their business while creating balance in their personal life.  As co-founder of Rejuvenate Yourself!, along with her partner, Jesse Koren, she is shifting the pulse of business from competition to cooperation.

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Media Partners:

       Mapleton Communications      

Order DVDs

Missed the Networking Extravaganza 2005, "Dream It - Do It!"? Then order your DVD copy. Customized to Your Choice:

Package 1: One keynote and one workshop
Package 2: Two keynotes
Package 3: Three workshops

Keynotes:

The morning presentation with Brigid McGrath-Massie

The afternoon keynote presentation from Susan London & Karen Kulvin

Workshops:

"What Women Should Know About Financial Decisions"

"Leading Without Compromising Your Values: What Matters to a Leader Matters"

"Show Me the Money: Accessing Capital for Business Start Up or Expansion"

"If You Think You Can, You Can! Tap Into the Amazing Power of Your Mind"

"Protect Your Business from the Bad Guys"

"Using Do-it-yourself Publishing as a Tool to Start, Build, and Expand Your Business"

"Trusting Your Intuition in Business"

"My Formula for Success: Me Against the Big Boys"

Each DVD is just $35. Email your order request to the Women in Business videographers, BlueBox Productions which is owned and operated by
women: kim@blueboxproductions.org. Please include your name, full mailing address, phone and email information. You will get a confirmation email once the order is received. Thank you and we hope you reap much success from the fabulous information on the DVD!

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Event Pictures