Background: The Santa Cruz region has a rich economic history. Tied closely to its natural resources, physical environment, and regional economy, the existing economic base has evolved over more than 200 years. Our 21st century economy is a complex network of tourism, agriculture, education, research, technology, consumer goods and services, government and the professional and business services that support them.
The Chamber believes in a market-driven economy — one that is guided by the needs and demands of customers and investors. We recognize that political balance sustains communities large and small and appropriate regulation consistently applied is necessary to insure safety and equity. We believe that the most successful local and regional economies are driven by successful businesses and entrepreneurs, supported by a working public/private partnership. And, we know that human capital is one of the keys to our success, now and into the future.
Principles: The Chamber prioritizes and evaluates its economic development efforts by the following principles and benchmarks:
Chamber Roles: The Chamber’s resources can best be utilized for economic development in the following areas:
Opportunities: The Chamber recognizes the following key opportunity areas for development: