| | The True Olive Connection is a unique tasting room and retail boutique specializing in the freshest, highest-quality olive oil and balsamic vinegar from around the world. Experience a broad selection of estate-produced and award-winning olive oils, as well as naturally flavored and fused olive oils and the finest traditionally aged and naturally flavored balsamic vinegars, all at an affordable price. Tasting is encouraged and friendly, knowledgeable staff is ready to help. Stop by and try as many extra virgin olive oils as you like; they represent extraordinary examples of unique quality and value impossible to duplicate in traditional supermarket brands. The True Olive Connection is a stop on the Santa Cruz Food Tour, a 3.5-hour cultural and culinary walking tour. |
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 | Nut Kreations | | Mina Feuerhaken | 104 Lincoln Street
Santa Cruz, CA 95060 | Phone:
831-431-6435 |
| | At Nut Kreations we celebrate the wholesomeness, tastefulness, and sacred value of natural nut goodness and everything else that goes with it! We want you to choose your own custom freshly roasted and seasoned trail mixes, granola mix or that special gourmet gift or platter to impress your guests or colleagues. Asides from that everything is made in an environmentally friendly premise in order to give back to our precious community and earth. With three generations of Santa Cruz living & Four generations of nut growing, we can happily say that we are totally "NUTS"! |
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| Chefworks | | Charles Nelson | 1527 Pacific Avenue
Santa Cruz, CA 95060 | Phone:
831 426-1351 | Fax:
831 426-1366 |
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 | MODA Bellissima | | Jo Minola | 107 Locust St
Santa Cruz, CA 95060 | Phone:
831-427-9787 |
| | MODA Bellissima is a new Women’s Clothing & Accessories boutique in downtown Santa Cruz. Owner Jo Minola has served stylish Bay Area women over a decade, fueled by a life-long interest in fashion design nurtured by her mother, a custom tailor. Jo has scoured the globe to find distinctive local, national and international designers who make beautiful clothes that real women feel comfortable, confident and attractive wearing. She insists on great price points to make it easy to add garments and accessories that are timeless and stylish at the same time. Vendors include Equestrian, Fran Battendieri, Karen Klein, Carmella dell’Oro, Joseph Ribkoff, and Zelda. New this season will be Butter, URU, and Dick and Jane, labels that have been missing from Santa Cruz recently, and that customers will respond to. |
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| Parrot AT&T | | Bryan Preto | 550 River Street
Santa Cruz, CA 95060 | Phone:
457-8255 | Fax:
831-457-3972 |
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| Capo Fireside | | Jesse Campbell | 1043 Water Street
Santa Cruz, CA 95060 | Phone:
831-476-8007 | Fax:
831 476-8016 |
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| Pacific Trading Co. | | Carolyn Heinrich | 1224 Pacific Avenue
Santa Cruz, CA 95060 | Phone:
831-423-3349 831-423-2245 | Fax:
831-423-3983 |
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| | If you haven't already heard about us through the local buzz, we are a new family locally owned video game store at 113 Locust Street in downtown Santa Cruz. Our store is Level Up Video Games, and we specialize in classic video games and the culture of video games. We have the only featured "History of Gaming Musuem" display on the Central Coast. We provide a destination for the gaming community here in Santa Cruz to gather and talk about ther love of video games, as well as compete in locally hosted tournaments around Santa Cruz. We plan on hosting tournaments at other locally owned venues throughout the year. |
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| Bay Photo Lab | | Larry Abitbol | 2161 Delaware Ave Ste A
Santa Cruz, CA 95060 | Phone:
831-475-6686 | Fax:
831-475-5275 |
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| Glaum Egg Ranch | | Doug Glaum | 3100 Valencia Road
Aptos, CA 95003 | Phone:
831 688-3898 | Fax:
831 685-9214 |
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| Fine Art, Portrait and Event Photographer.
http://www.facebook.com/TomJacobsPhotography |
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| Beach Liquors, Inc. | | Paula Panelli | 111 Beach Street
Santa Cruz, CA 95060 | Phone:
831.458.0298 | Fax:
831.425.7539 |
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 | Jerry's Sports | | Troy Malmin | 1148 Soquel Ave.
Santa Cruz, CA 95062 | Phone:
831-465-1400 | Fax:
831-465-1552 |
| | Jerry’s Sports is a locally owned, family business started in 1978 by Jerry and Joanne Malmin. Now owned by son, Troy Malmin, Jerry’s Sports prides itself in customer service. We provide sporting goods and apparel for baseball, softball, soccer, football, tennis, swimming, running, and our largest growing department, everyday active lifestyle. Jerry’s Sports is also home to the only indoor batting cages in Santa Cruz County. Our two cages, located in our Midtown Santa Cruz store, are available for both the general public and teams. |
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| | Award-winning California artist Jen Norton creates artwork that reflects our common spirit, calling attention to everyday moments. Jen works mostly in acrylic, using expressive color, texture and pattern to reveal the sublime in the ordinary and develop order and beauty from underlying chaos. Jen was selected as the artist of the 2011 Santa Cruz Chamber member decal. Share your love of art with a gift of art you love. Decorate your home with art that celebrates life's simple pleasures. You can also buy Jen's art in her Etsy Store. |
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| Santa Cruz Nutritionals | | Michael Westhusing | 2200 Delaware Avenue
Santa Cruz, CA 95060 | Phone:
831 457-3200 | Fax:
831 460-1417 |
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| | Soif is a restaurant and retail wine shop in downtown Santa Cruz. It is our intent is to support the continuing rise of the Santa Cruz area as a center of sustainable, organic, small production foods by pairing the abundant produce of Santa Cruz with wines from around the world. Additionally, we aim to encourage wine drinkers and wine makers everywhere to persevere in their pursuit of authenticity and flavor, by providing a careful selection of small production, hand crafted wines. |
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| Shopper’s Corner | | Jim Beauregard | PO Box 5128
Santa Cruz, CA 95063 | Phone:
831 423-1398 | Fax:
831 423-7431 |
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 | De Laveaga Golf Shop | | Tim Loustalot | 401 Upper Park Road Box A
Santa Cruz, CA 95062 | Phone:
831 423-7212 | Fax:
831 458-1309 |
| | Since 1970, DeLaveaga Golf Shop has been offering the best in golf equipment, apparel, and accessories all at competitively low prices. The Golf Shop is stocked with a great selection of brands from today's top golf manufacturers: Mizuno, Nike, Ping, TaylorMade, Titleist and Cleveland. If we don’t have it in stock we will order it! Staffed by PGA Professionals, DeLaveaga Golf Shop prides itself on our professional customer service and product knowledge. Our job is to make your day enjoyable from the time you check in to the time you leave our facility. We all love and play the game so we understand the value of a comfortable round. |
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| Whiting’s Foods | | Ken Whiting | 613 Beach St.
Santa Cruz, CA 95060 | Phone:
831 423-1890 | Fax:
831 423-0569 |
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 | Obentec, Inc. | | Amy Hemmert | 500 Chestnut Street, Suite 250
Santa Cruz, CA 95060 | Phone:
831-457-0301 |
| | Obentec, Inc. was founded in 2002 by two Santa Cruz moms, Amy Hemmert and Tammy Pelstring, who are committed to helping families spend less, waste less, and eat well. With their Laptop Lunches line of waste-free lunch kits and their book of wholesome lunch ideas, they’re providing parents (and adults!) with the tools they need to pack waste-free lunches quickly and easily. Laptop Lunches bento boxes are available online at www.LaptopLunches.com and through select retailers locally and internationally. Visit www.LaptopLunches.com for inspirational lunch ideas, creative menus, and kid-friendly recipes. For more information on waste-free lunch programs, visit www.WasteFreeLunches.org. |
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 | Walgreens | | Gary Castro | 201 Front Street
Santa Cruz, CA 95060 | Phone:
831-421-9142 |
| | This new downtown Santa Cruz store features the "Wellness Experience," with a pharmacist to answer questions, a private room for immunizations and consultations, and kiosks where you can pay for and pick up your prescriptions. The store is committed to selling local products, such as Santa Cruz Warriors t-shirts, treats from Pacific Cookie Company, and Santa Cruz Organic juices. Walgreens is a trusted Santa Cruz drugstore with many pharmacy services including prescription refills and prescription transfers. Walgreens offers 1 hour photo service, plus custom photo books, photo calendars, photo posters and more. If you're shopping in Santa Cruz for everyday household items such as health and wellness products or beauty products, we have a large selection to keep your shopping experience convenient. Take one trip to Walgreens and come home with everything you need. |
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| Beach Market | | Ming Chang | 120 Riverside Avenue
Santa Cruz, CA 95060 | Phone:
831-426-0351 | Fax:
831-426-0351 |
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| Santa Cruz Warriors | | Leonie Mendoza | 903 Pacific Ave
Santa Cruz, CA 95060 | Phone:
831-713-4394 | Fax:
831-466-3201 |
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| Walgreens | | Kris Fang | 1718 Soquel Ave.
Santa Cruz, CA 95062 | Phone:
831-425-1910 | Fax:
831-425-1753 |
| | Walgreens is a trusted Santa Cruz drugstore with many pharmacy services including prescription refills and prescription transfers. Walgreens offers 1 hour photo service, plus custom photo books, photo calendars, photo posters and more. If you're shopping in Santa Cruz for everyday household items such as health and wellness products or beauty products, we have a large selection to keep your shopping experience convenient. Take one trip to Walgreens and come home with everything you need. |
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| O’Neill Surf Shop | | Bev Lindberg | P.O. Box 6300
Santa Cruz, CA 95063 | Phone:
831 475-7500 | Fax:
831 475-0544 |
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| Epic Wines | | Jane Prough | P.O. Box 39
Santa Cruz, CA 95061 | Phone:
831-219-9100 |
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| Sun Shops | | Marshall Miller | PO Box 637
Santa Cruz, CA 95061 | Phone:
831 425-8509 831 425-1292 |
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| Karen Toole Studio and Pacific Avenue Gallery | | Karen Toole | 1319 Pacific Avenue, Suite B
Santa Cruz, CA 95060 | Phone:
831-402-8117 |
| | This Pacific Avenue Gallery showcases the artwork of Artist/Event Designer, Karen Toole. |
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 | Annieglass Inc. | | Ann Morhauser | 310 Harvest Drive
Watsonville, CA 95076 | Phone:
831-761-2041 | Fax:
831-761-2049 |
| | Annieglass, handcrafted glass tableware, is produced in California by award-winning artist Ann Morhauser and her team of artisans. Since 1983, she has been creating sculptural designs that are sold in the best stores internationally. Annieglass is available in a range of complementary patterns offering a mix of color and transparent glass with 24 karat gold, platinum or metallic glazes. One can find Annieglass in world-class restaurants, resorts and in the permanent collection of the Smithsonian American Art Museum. Visit our company stores featuring locally handmade Annieglass and Annie’s handpicked favorites from artisans worldwide specializing in jewelry, metal, ceramics and glass. View our studio tour and interview of Annie on PBS. |
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 | Made In Santa Cruz | | Dohna Lee Dunderdale | 57 Municipal Wharf
Santa Cruz, CA 95060 | Phone:
831 426-2257 |
| | Made in Santa Cruz is a lovely store located on the Santa Cruz Municipal Wharf. Selections include clothing, artwork, to even bath products, but most importantly they are all fused with the local Santa Cruz touch. All of our products are made locally by local Santa Cruzans, and we have created a venue to show them off. Some of our products are so unique and one of a kind that you just can't find them anywhere else. Come on out onto the historic wharf and stop in and see what we have. There are many shops and restaurants on the wharf and is a short scenic walk from the Beach Boardwalk. Ask about our handmade local "Heating and Cooling Pads" they are so unique and work so well the US Government has a unique use for them, making us the proud parents of this creation. |
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| | Beauties of the Sea has something for everyone. It's the best kept secret in santa cruz! Whether it is decorating your house or buying a gift for someone, we have it. We carry Mermaids, nautical gifts, pirates, jewelry, kites, clothes, beach gifts, signs and so much more . Come by and check out our wide variety of gifts. We have everything you need to enjoy a day at the beach or decorate in the sprit of the ocean. I hope to see all my old customers from the harbor here at my new location and look forward to meeting lots of new customers moving forward. |
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 | OM Gallery | | Christopher Hoffman | 1201 Pacific Ave
Santa Cruz, CA 95060 | Phone:
831-425-9107 831 425-1184 |
| | Welcome to the Om Gallery! We offer the highest quality handmade Asian Fusion Lamps, Chinese Silk and Bamboo Lanterns, women's and men's imported silk clothing and apparel, home furnishings, Feng Shui solutions, unique gifts, jewelry, wall hangings and more. Our products are 100% Fair Trade. Our Om brand of Om Gallery merchandise is handmade by one of our many families of tailors, cobblers, lantern makers and lamp makers whom create our exclusive Om Gallery designed lighting, clothing, accessories and gifts. We also offer unique art, carved wooden furniture, affirmation stones, beaded jewelry, flower string lights and much more from countries around the world as well as local artists and designers. As a company we are about moving forward the cause of fair trade and economic sustainability while generating creativity in the manufacturing sector. We ultimately illustrate this through our eclectic and unique designs. |
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 | Annieglass Inc. | | Ann Morhauser | 110 Cooper Street Ste. 100F
Santa Cruz, CA 95060 | Phone:
831-427-4260 | Fax:
831-427-4262 |
| | Annieglass, handcrafted glass tableware, is produced in California by award-winning artist Ann Morhauser and her team of artisans. Since 1983, she has been creating sculptural designs that are sold in the best stores internationally. Annieglass is available in a range of complementary patterns offering a mix of color and transparent glass with 24 karat gold, platinum or metallic glazes. One can find Annieglass in world-class restaurants, resorts and in the permanent collection of the Smithsonian American Art Museum. Visit our company stores featuring locally handmade Annieglass and Annie’s handpicked favorites from artisans worldwide specializing in jewelry, metal, ceramics and glass. View our studio tour and interview of Annie on PBS. |
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