NEW BUSINESS INFORMATION

Quick Links

Small Business Development Center

 

Workforce Investment Board

 

Small Business Administration

 

Santa Cruz County Employer Advisory Council

 

Santa Cruz New Business Gateway

 Workforce Santa Cruz County

Employment Development Department (EDD)

City of Santa Cruz

City of Capitola

City of Scotts Valley

City of Watsonville

County of Santa Cruz

A General Guide to Starting a Business

 

STEP ONE–Do your research and generate a business plan

This is where you want to start determining how the details of your business will affect the long term goals of your business. Depending on what kind of business you start you need to know your competition, your target sales group, and both the strong and weak facets of your new business. Organization is a key factor in providing your business with a sturdy foundation and launching pad.

 

A well organized business plan can also be an essential marketing tool when seeking financial backing for your business. Banks require a business plan before a loan is even considered, as do most Venture Capitalists.

 

With help creating a business plan refer to the SBA website:

www.sba.gov

or

consult with the Central Coast Small Business Development Center

831-479-6136

www.centralcoastsbdc.org

 

The local US Small Business Administration Office

455 Market Street , 6th Floor

San Francisco , CA 94105

415-744-6820

www.sba.gov/ca/sf

 

STEP TWO-Acquire a Fictitious Business Name or Apply for a business tax certificate/business

license (depending on what part of the county your business resides)

 

OBTAIN a license if within city limits

OBTAIN a fictitious business name if outside of city limits

 

A “fictitious business name” is a name that does not contain the surnames of the owners of a business or the full corporate name, in the case where the business is a corporation. The majority of business must file a Petition of fictitious Business Name. This petition is filed with the county clerk’s office. This should be completed within five weeks of establishing the business. The form can be filed through the mail or in person, but it advised that it be done in person. (source: www.co.santa-cruz.ca.us)

 

Forms are available in the Special Services Division of the County Clerk ’s Office located at:

701 Ocean Street , Room 230

Santa Cruz , CA 95060

831-454-2022

or online at:

http://www.sccoclerk.com/fbngen.htm

 

When starting a business with the city limits of Santa Cruz a tax certificate is requireD and acts as proof of a business license. Obtain the tax certificate/business license the day before, or the day of starting your business.

 

To verify the applicable fees and taxes your business is subject to visit or contact:

Santa Cruz (city limits)

City of Santa Cruz Department of Finance

809 Center Street , Room 8

Santa Cruz , CA 95060

831-420-5050

http://www.ci.santa-cruz.ca.us/fn/index.html

 

Capitola

420 Capitola Avenue

Capitola , CA 95010

831-475-7300

http://www.ci.capitola.ca.us/capcity.nsf/vlookup/front2005/$file/front2005.pdf

 

Scotts Valley

1 Civic Center Drive

Scotts Valley , CA 95066

831-440-5611

http://www.scottsvalley.org/

 

Watsonville

215 Union Street

2nd Floor

Watsonville , CA 95076

831-768-3040

http://www.ci.watsonville.ca.us/index.html

 

STEP THREE- - Get the necessary special licenses and permits

The best permit and business resource for new business owners is the California Government online to desktops website abbreviated as CalGOLD. CalGOLD is a comprehensive database with in depth information about what permits and licenses are necessary for your particular business.

 

www.cagold.ca.gov

 

STEP FOUR- Ascertain Zoning and Site Permits     

It may be necessary to contact the Santa Cruz Department of Planning and Community Development prior to confirming your business location to obtain the zoning designation of your projected business space. Your business must reside in a zone that permits the activity specific to you business. Home-based businesses are also required to contact the SC Department of Planning and Community Development regarding zoning and site permits.

 

The planning and development office staff will assist business owners whose business sites are new construction or need renovation in determining zoning and necessary permits.

 

Santa Cruz Department of Planning and Community Development

809 Center Street , Room 206
Santa Cruz , California 95060

 

Proposed business owners in the downtown Santa Cruz region should also become acquainted with the:

Downtown Business Improvement District

Downtown Parking District

Downtown Association 1347 Pacific Avenue #201 , Santa Cruz , CA 95060 (831) 429-8433

 

STEP FIVE – Join your Santa Cruz Chamber of Commerce