The Santa Cruz Chamber of Commerce offers several low to mid cost marketing opportunities for its members. Some of these opportunities are web presence, newsletter flyers, and membership mailing lists.

Tier Sponsorships

Tier One Sponsorship – Home Page
Price:  $5,000/year
Maximum Number Available: 6
Description: Advertising on the home page is the primary position on the Santa Cruz Chamber of Commerce website, the portal to all other pages and content.  This rotating advertisement is placed at the top of the home page of the website and includes a “click-through” feature to your Website.  This Tier of sponsorship includes an additional four Tiers in which your marketing message will be placed. 

Included in Tier One sponsorships are the benefits of Tier Two, Three, and Four Sponsorships, the Enhanced Listing Package, and a Leaders Circle listing
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Tier Two Sponsorship – Navigation Topic Pages
Price: $2,500/year
Maximum Number available Per Topic Page: 4 (Plus up to 2 Tier One Sponsors)
Description:  Advertising exposure to users accessing one of the six “Top Tier” topic pages of the Santa Cruz Chamber of Commerce website (Business Directory, Services to Businesses…).  Topic pages are the gateway for users seeking specific information on the Chamber’s website.  Advertisements are placed at the top of each page and includes a “click-through” feature to your Website. Not more than six (including up to two Tier One sponsors) are rotated on each Topic Page. These ads also include the “click-through” feature,

Also included in the Tier of sponsorship are the Tier Three, and Four Sponsorships, benefits and the Enhanced Listing Package.
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Tier Three Sponsorship – Industry / Business Search Results Advertisement
Price: $1,250/year
Maximum Number Available Per Search Topic Page: 4 (Plus Tier One and Two Sponsors in that industry, if any)
Description:  Advertising attracting users searching for businesses in a specific major industry.  Advertisements are placed at the top of each page and are rotated. 

Also included in the Tier of sponsorship also includes Tier Four Sponsorships, and the Enhanced Listing Package.
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Tier Four Sponsorship -- Industry / Business Search Results Priority Placement
Price: $500/year
Number Available: 6 Per Search Topic Page (Plus Tier One, Two and Three Sponsors in that industry, if any)
Description:  This Tier places your directory listing at the top of your industry category when consumers search the business directory. Note that placement is first come, first served.

The Tier of sponsorship also includes the Enhanced Listing Package as described below.
 

Member Listing  Advertising Packages

Enhanced Listing Package
Price: $135/year
Description:  Visibly enhance your presence on the Santa Cruz Chamber of Commerce website with the Highlight Package.  A combination of the elements listed individually below, this package also includes a highlighted box around your listing within your category. This package includes the individual elements, a map to your exact location, a hotlink from the Chamber of Commerce website to your site, a premium image or logo, an email link and a 30 word Business Description. 

Premium Image
 Price: $75
A photo or other graphic image in the directory listing of a company or individuals

Multiple Business Categories
Price: $20 per category
Lists your company under more than one category in our on-line directory

Individual and Employee Listing  Advertising Packages
Key Personnel Listing
Price: $95
Description:  Listing of an individual that appears immediately following your business listing in the directory for key sales and other public-contact personnel – bank loan offices, insurance and real estate sales staff, etc. This package includes a highlighted box, an image or logo, an email link, a 25 word personal introduction.

Business “How To…”  Video
Price: First video at sitting $200
Subsequent videos at same sitting $150
Brief videos, compiled in a series, that describe “How to” perform a business tasks – and introducing and branding you and your business. These video streams, professionally shot and edited, will be index in topical groups and linked to the directory listings of businesses and individuals.

Leaders Circle Listing
Those who annually contribute $5,000 or more as sponsors will have their logo at the bottom of the Home page.

Communication Package
Price: Free to all members
A map link and an email in the directory listing of a company or individuals. Hotlink: A “click-through” link to your Webpage from your Business Description. Coupons: Allows you to put discount coupons on the web site

Newsletter Flyer Inserts
Price: $225 members / $150 no-profits per flyer/per mth
An 8.5 X 11 flyer inserted in our monthly newsletter.  You supply us with flyers and we mail out.

Member Address List
Price: $200
This is a spreadsheet with all members, addresses, phone, contact person, number of employees, and category listing.  (We never sell our email list.) besides creating mailing labels, the spreadsheet enables you to make personalized letters and create targeted audiences.

For more information on any of these marketing opportunties, contact:
Annette McGarity, Project Director  831.457.3720  email

Bill Tysseling, Executive Director  831.457.3722    email